Analysis
Western Illinois University's broadcasting program delivers something unusual in this field: actual earnings growth. While the $27,462 starting salary lands below national benchmarks, graduates see a 38% jump to $37,801 by year four—meaningful momentum in an industry where many programs plateau early. Among Illinois schools offering this major, WIU ranks right in the middle (60th percentile), beating programs at Loyola and SIU-Carbondale despite its lower admission selectivity.
The debt picture is notably favorable. At $29,054, graduates carry about $5,000 more than the state median but still maintain a manageable 1.06 debt-to-earnings ratio—meaning debt roughly equals one year's starting salary. Compared to other broadcasting programs nationally, this debt load ranks in the 5th percentile for affordability. For a field where many graduates struggle with low pay and high debt, this matters.
The practical reality: your child will likely need to be frugal in those first couple years, but the trajectory suggests the degree can pay for itself. The starting salary isn't impressive, but it's competitive with state peers and the upward arc is steeper than typical. If they're committed to broadcasting and prefer staying in the Midwest, this represents a reasonable path forward—just make sure they understand they're buying into early-career financial constraint in exchange for later growth.
Where Western Illinois University Stands
Earnings vs. debt across all radio, television, and digital communication bachelors's programs nationally
Earnings Distribution
How Western Illinois University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Western Illinois University | $27,462 | $37,801 | +38% |
| North Central College | $30,167 | $49,783 | +65% |
| Northwestern University | $24,611 | $47,162 | +92% |
| Columbia College Chicago | $24,191 | $38,875 | +61% |
| Bradley University | $32,742 | $37,415 | +14% |
Compare to Similar Programs in Illinois
Radio, Television, and Digital Communication bachelors's programs at peer institutions in Illinois (12 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $14,952 | $27,462 | $37,801 | $29,054 | 1.06 | |
| $39,680 | $32,742 | $37,415 | $27,000 | 0.82 | |
| $44,394 | $30,167 | $49,783 | $27,000 | 0.90 | |
| $12,754 | $28,643 | — | $38,434 | 1.34 | |
| $51,716 | $26,227 | — | $25,000 | 0.95 | |
| $13,244 | $25,057 | $35,648 | $25,025 | 1.00 | |
| National Median | — | $29,976 | — | $24,250 | 0.81 |
Career Paths
Occupations commonly associated with radio, television, and digital communication graduates
Web and Digital Interface Designers
Video Game Designers
Communications Teachers, Postsecondary
Producers and Directors
Media Programming Directors
Talent Directors
Media Technical Directors/Managers
Film and Video Editors
News Analysts, Reporters, and Journalists
Managers, All Other
Regulatory Affairs Managers
Compliance Managers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Western Illinois University, approximately 28% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 54 graduates with reported earnings and 53 graduates with debt data. Small samples may not be representative.