Median Earnings (1yr)
$27,462
32nd percentile
60th percentile in Illinois
Median Debt
$29,054
20% above national median

Analysis

Western Illinois University's broadcasting program delivers something unusual in this field: actual earnings growth. While the $27,462 starting salary lands below national benchmarks, graduates see a 38% jump to $37,801 by year four—meaningful momentum in an industry where many programs plateau early. Among Illinois schools offering this major, WIU ranks right in the middle (60th percentile), beating programs at Loyola and SIU-Carbondale despite its lower admission selectivity.

The debt picture is notably favorable. At $29,054, graduates carry about $5,000 more than the state median but still maintain a manageable 1.06 debt-to-earnings ratio—meaning debt roughly equals one year's starting salary. Compared to other broadcasting programs nationally, this debt load ranks in the 5th percentile for affordability. For a field where many graduates struggle with low pay and high debt, this matters.

The practical reality: your child will likely need to be frugal in those first couple years, but the trajectory suggests the degree can pay for itself. The starting salary isn't impressive, but it's competitive with state peers and the upward arc is steeper than typical. If they're committed to broadcasting and prefer staying in the Midwest, this represents a reasonable path forward—just make sure they understand they're buying into early-career financial constraint in exchange for later growth.

Where Western Illinois University Stands

Earnings vs. debt across all radio, television, and digital communication bachelors's programs nationally

Earnings Distribution

How Western Illinois University graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
Western Illinois University$27,462$37,801+38%
North Central College$30,167$49,783+65%
Northwestern University$24,611$47,162+92%
Columbia College Chicago$24,191$38,875+61%
Bradley University$32,742$37,415+14%

Compare to Similar Programs in Illinois

Radio, Television, and Digital Communication bachelors's programs at peer institutions in Illinois (12 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Western Illinois UniversityMacomb$14,952$27,462$37,801$29,0541.06
Bradley UniversityPeoria$39,680$32,742$37,415$27,0000.82
North Central CollegeNaperville$44,394$30,167$49,783$27,0000.90
Chicago State UniversityChicago$12,754$28,643$38,4341.34
Loyola University ChicagoChicago$51,716$26,227$25,0000.95
Southern Illinois University-CarbondaleCarbondale$13,244$25,057$35,648$25,0251.00
National Median$29,976$24,2500.81

Career Paths

Occupations commonly associated with radio, television, and digital communication graduates

Web and Digital Interface Designers

Design digital user interfaces or websites. Develop and test layouts, interfaces, functionality, and navigation menus to ensure compatibility and usability across browsers or devices. May use web framework applications as well as client-side code and processes. May evaluate web design following web and accessibility standards, and may analyze web use metrics and optimize websites for marketability and search engine ranking. May design and test interfaces that facilitate the human-computer interaction and maximize the usability of digital devices, websites, and software with a focus on aesthetics and design. May create graphics used in websites and manage website content and links.

$95,380/yrJobs growth:Bachelor's degree

Video Game Designers

Design core features of video games. Specify innovative game and role-play mechanics, story lines, and character biographies. Create and maintain design documentation. Guide and collaborate with production staff to produce games as designed.

$95,380/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Producers and Directors

Produce or direct stage, television, radio, video, or film productions for entertainment, information, or instruction. Responsible for creative decisions, such as interpretation of script, choice of actors or guests, set design, sound, special effects, and choreography.

$83,480/yrJobs growth:Bachelor's degree

Media Programming Directors

Direct and coordinate activities of personnel engaged in preparation of radio or television station program schedules and programs, such as sports or news.

$83,480/yrJobs growth:Bachelor's degree

Talent Directors

Audition and interview performers to select most appropriate talent for parts in stage, television, radio, or motion picture productions.

$83,480/yrJobs growth:Bachelor's degree

Media Technical Directors/Managers

Coordinate activities of technical departments, such as taping, editing, engineering, and maintenance, to produce radio or television programs.

$83,480/yrJobs growth:Bachelor's degree

Film and Video Editors

Edit moving images on film, video, or other media. May work with a producer or director to organize images for final production. May edit or synchronize soundtracks with images.

$70,570/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Managers, All Other

All managers not listed separately.

Regulatory Affairs Managers

Plan, direct, or coordinate production activities of an organization to ensure compliance with regulations and standard operating procedures.

Compliance Managers

Plan, direct, or coordinate activities of an organization to ensure compliance with ethical or regulatory standards.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Western Illinois University, approximately 28% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 54 graduates with reported earnings and 53 graduates with debt data. Small samples may not be representative.