Radio, Television, and Digital Communication at Southern Illinois University-Carbondale
Bachelor's Degree
siu.eduAnalysis
Southern Illinois University-Carbondale's Radio, Television, and Digital Communication program starts graduates at just $25,057—well below both the national median ($29,976) and the Illinois median ($26,844). That 19th percentile national ranking reflects genuinely weak initial outcomes. However, the story shifts dramatically by year four: earnings jump 42% to $35,648, pushing graduates past both state and national benchmarks. This program exemplifies why timing matters—students face a difficult first year or two, but those who persevere in the field see meaningful income growth.
The debt load of $25,025 sits right at one year's starting salary, which is manageable if you can weather that initial low-earning period. The 40th percentile state ranking suggests this is a middle-of-the-pack option in Illinois, trailing programs like Bradley ($32,742 starting) but performing similarly to larger state schools. For parents, the critical question is whether your child can handle living on $25,000 while establishing their career—perhaps through additional support, living at home, or side work.
This program rewards patience and persistence. If your child is committed to media careers and understands the industry's entry-level realities, the trajectory here is actually quite good. But if they need immediate financial independence after graduation, the tough first years could be a deal-breaker.
Where Southern Illinois University-Carbondale Stands
Earnings vs. debt across all radio, television, and digital communication bachelors's programs nationally
Earnings Distribution
How Southern Illinois University-Carbondale graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Southern Illinois University-Carbondale | $25,057 | $35,648 | +42% |
| North Central College | $30,167 | $49,783 | +65% |
| Northwestern University | $24,611 | $47,162 | +92% |
| Columbia College Chicago | $24,191 | $38,875 | +61% |
| Western Illinois University | $27,462 | $37,801 | +38% |
Compare to Similar Programs in Illinois
Radio, Television, and Digital Communication bachelors's programs at peer institutions in Illinois (12 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $13,244 | $25,057 | $35,648 | $25,025 | 1.00 | |
| $39,680 | $32,742 | $37,415 | $27,000 | 0.82 | |
| $44,394 | $30,167 | $49,783 | $27,000 | 0.90 | |
| $12,754 | $28,643 | — | $38,434 | 1.34 | |
| $14,952 | $27,462 | $37,801 | $29,054 | 1.06 | |
| $51,716 | $26,227 | — | $25,000 | 0.95 | |
| National Median | — | $29,976 | — | $24,250 | 0.81 |
Career Paths
Occupations commonly associated with radio, television, and digital communication graduates
Web and Digital Interface Designers
Video Game Designers
Communications Teachers, Postsecondary
Producers and Directors
Media Programming Directors
Talent Directors
Media Technical Directors/Managers
Film and Video Editors
News Analysts, Reporters, and Journalists
Managers, All Other
Regulatory Affairs Managers
Compliance Managers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Southern Illinois University-Carbondale, approximately 37% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 77 graduates with reported earnings and 80 graduates with debt data. Small samples may not be representative.