Analysis
California Baptist University's Communication and Media Studies graduates earn significantly more than the national median—$42,300 versus $34,959—placing them in the 88th percentile nationally. That's impressive positioning for a field often criticized for weak earnings. However, the California picture is more nuanced: at the 60th percentile statewide, these graduates earn about $4,200 more than California's median but still trail programs like Cal Poly SLO by nearly $20,000. With relatively moderate debt of $25,126 (close to both national and state medians), graduates face manageable repayment obligations—they'd owe roughly 59 cents for every dollar earned in their first year.
The earnings trajectory shows steady but modest growth, climbing 7% to $45,246 by year four. For context, CBU serves a substantial population of Pell Grant recipients (41%), and its accessible admission rate (74%) means this program provides solid outcomes for students who might not have access to California's most selective schools. The debt load here is actually higher than the California median of $18,250, which matters given the earnings don't quite reach the top tier of state programs.
For families weighing options: this program delivers above-average national results and respectable California performance at a reasonable debt level. If your child can access Cal Poly or similar public options at in-state tuition, those would likely offer better value. But among private California schools serving diverse student populations, CBU's communication program produces competitive real-world earnings without crushing debt.
Where California Baptist University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How California Baptist University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| California Baptist University | $42,300 | $45,246 | +7% |
| University of California-Berkeley | $43,696 | $76,374 | +75% |
| Santa Clara University | $51,720 | $71,818 | +39% |
| University of Southern California | $47,651 | $63,317 | +33% |
| University of San Francisco | $39,000 | $61,461 | +58% |
Compare to Similar Programs in California
Communication and Media Studies bachelors's programs at peer institutions in California (68 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $39,720 | $42,300 | $45,246 | $25,126 | 0.59 | |
| $11,075 | $62,183 | $60,521 | $14,928 | 0.24 | |
| $13,160 | $58,089 | $41,621 | $37,188 | 0.64 | |
| $59,241 | $51,720 | $71,818 | $18,500 | 0.36 | |
| $66,742 | $48,398 | $53,036 | $19,667 | 0.41 | |
| — | $47,919 | $49,715 | $45,000 | 0.94 | |
| National Median | — | $34,959 | — | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At California Baptist University, approximately 41% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 30 graduates with reported earnings and 42 graduates with debt data. Small samples may not be representative.