Median Earnings (1yr)
$51,720
95th percentile
80th percentile in California
Median Debt
$18,500
26% below national median

Analysis

Santa Clara University's Communication and Media Studies program commands a significant earnings premium—graduates start at $51,720, about 36% higher than California's median for this degree and nearly 50% above the national benchmark. While Cal Poly SLO leads the state, Santa Clara claims second place among traditional universities, outpacing USC and Pepperdine despite their brand recognition. The 39% earnings growth to $71,818 by year four suggests graduates are successfully translating their skills into career advancement, not just entry-level positions.

The financial package sweetens the deal considerably. At $18,500 in median debt—roughly equivalent to California's average but well below the national $25,000—students face a debt-to-earnings ratio of just 0.36. That means graduates owe less than five months of their first-year salary, a manageable burden that allows recent alumni to build wealth rather than simply service debt. The combination of above-average debt and premium earnings places this program in an unusual sweet spot.

For families concerned about the ROI of a liberal arts degree, Santa Clara offers compelling evidence that institution matters as much as major. The school's Silicon Valley location and strong employer connections appear to create opportunities that most communication programs can't match. If your child is genuinely interested in media and communication work, this program delivers tangible financial outcomes alongside the degree.

Where Santa Clara University Stands

Earnings vs. debt across all communication and media studies bachelors's programs nationally

Earnings Distribution

How Santa Clara University graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
Santa Clara University$51,720$71,818+39%
University of California-Berkeley$43,696$76,374+75%
University of Southern California$47,651$63,317+33%
University of San Francisco$39,000$61,461+58%
University of California-Santa Barbara$46,598$61,114+31%

Compare to Similar Programs in California

Communication and Media Studies bachelors's programs at peer institutions in California (68 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Santa Clara UniversitySanta Clara$59,241$51,720$71,818$18,5000.36
California Polytechnic State University-San Luis ObispoSan Luis Obispo$11,075$62,183$60,521$14,9280.24
Ashford UniversitySan Diego$13,160$58,089$41,621$37,1880.64
Pepperdine UniversityMalibu$66,742$48,398$53,036$19,6670.41
University of Phoenix-CaliforniaOntario$47,919$49,715$45,0000.94
University of Southern CaliforniaLos Angeles$68,237$47,651$63,317$17,7020.37
National Median$34,959$25,0000.72

Career Paths

Occupations commonly associated with communication and media studies graduates

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Writers and Authors

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

$72,270/yrJobs growth:Bachelor's degree

Poets, Lyricists and Creative Writers

Create original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance.

$72,270/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Broadcast Announcers and Radio Disc Jockeys

Speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.

Jobs growth:

Media and Communication Workers, All Other

All media and communication workers not listed separately.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Santa Clara University, approximately 11% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 62 graduates with reported earnings and 67 graduates with debt data. Small samples may not be representative.