Analysis
Santa Clara University's Communication and Media Studies program commands a significant earnings premium—graduates start at $51,720, about 36% higher than California's median for this degree and nearly 50% above the national benchmark. While Cal Poly SLO leads the state, Santa Clara claims second place among traditional universities, outpacing USC and Pepperdine despite their brand recognition. The 39% earnings growth to $71,818 by year four suggests graduates are successfully translating their skills into career advancement, not just entry-level positions.
The financial package sweetens the deal considerably. At $18,500 in median debt—roughly equivalent to California's average but well below the national $25,000—students face a debt-to-earnings ratio of just 0.36. That means graduates owe less than five months of their first-year salary, a manageable burden that allows recent alumni to build wealth rather than simply service debt. The combination of above-average debt and premium earnings places this program in an unusual sweet spot.
For families concerned about the ROI of a liberal arts degree, Santa Clara offers compelling evidence that institution matters as much as major. The school's Silicon Valley location and strong employer connections appear to create opportunities that most communication programs can't match. If your child is genuinely interested in media and communication work, this program delivers tangible financial outcomes alongside the degree.
Where Santa Clara University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How Santa Clara University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Santa Clara University | $51,720 | $71,818 | +39% |
| University of California-Berkeley | $43,696 | $76,374 | +75% |
| University of Southern California | $47,651 | $63,317 | +33% |
| University of San Francisco | $39,000 | $61,461 | +58% |
| University of California-Santa Barbara | $46,598 | $61,114 | +31% |
Compare to Similar Programs in California
Communication and Media Studies bachelors's programs at peer institutions in California (68 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $59,241 | $51,720 | $71,818 | $18,500 | 0.36 | |
| $11,075 | $62,183 | $60,521 | $14,928 | 0.24 | |
| $13,160 | $58,089 | $41,621 | $37,188 | 0.64 | |
| $66,742 | $48,398 | $53,036 | $19,667 | 0.41 | |
| — | $47,919 | $49,715 | $45,000 | 0.94 | |
| $68,237 | $47,651 | $63,317 | $17,702 | 0.37 | |
| National Median | — | $34,959 | — | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Santa Clara University, approximately 11% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 62 graduates with reported earnings and 67 graduates with debt data. Small samples may not be representative.