Communication and Media Studies at California Polytechnic State University-San Luis Obispo
Bachelor's Degree
calpoly.eduAnalysis
Cal Poly San Luis Obispo's communication program stands head and shoulders above the crowd—outearning not just the typical California communication grad by 63%, but even eclipsing USC and Pepperdine, schools with far higher profiles and price tags. At $62,183 in first-year earnings, graduates are making nearly double the national median for this degree. The debt picture sweetens the deal further: $14,928 is well below both state and national averages, creating a debt-to-earnings ratio of just 0.24.
The slight dip in earnings between years one and four deserves mention—graduates earn about $1,700 less by year four. This could reflect career pivots or the volatility inherent in creative and media industries rather than a fundamental weakness in the program's preparation. Given that even the four-year figure of $60,521 still towers over peer programs, this hardly undermines the value proposition.
For families concerned about the return on a humanities degree, this program offers compelling evidence that outcomes depend enormously on where you study. Cal Poly combines selective admissions (30% acceptance rate) with a hands-on, industry-connected approach that clearly translates to marketability. The math is straightforward: exceptionally low debt paired with top-tier earnings makes this one of the strongest communication programs in California by the numbers.
Where California Polytechnic State University-San Luis Obispo Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How California Polytechnic State University-San Luis Obispo graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| California Polytechnic State University-San Luis Obispo | $62,183 | $60,521 | -3% |
| University of California-Berkeley | $43,696 | $76,374 | +75% |
| Santa Clara University | $51,720 | $71,818 | +39% |
| University of Southern California | $47,651 | $63,317 | +33% |
| University of San Francisco | $39,000 | $61,461 | +58% |
Compare to Similar Programs in California
Communication and Media Studies bachelors's programs at peer institutions in California (68 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $11,075 | $62,183 | $60,521 | $14,928 | 0.24 | |
| $13,160 | $58,089 | $41,621 | $37,188 | 0.64 | |
| $59,241 | $51,720 | $71,818 | $18,500 | 0.36 | |
| $66,742 | $48,398 | $53,036 | $19,667 | 0.41 | |
| — | $47,919 | $49,715 | $45,000 | 0.94 | |
| $68,237 | $47,651 | $63,317 | $17,702 | 0.37 | |
| National Median | — | $34,959 | — | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At California Polytechnic State University-San Luis Obispo, approximately 18% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 41 graduates with reported earnings and 40 graduates with debt data. Small samples may not be representative.