2026 ROI Award Winner
Median Earnings (1yr)
$62,183
95th percentile
Median Debt
$14,928
40% below national median

Analysis

Cal Poly San Luis Obispo's communication program stands head and shoulders above the crowd—outearning not just the typical California communication grad by 63%, but even eclipsing USC and Pepperdine, schools with far higher profiles and price tags. At $62,183 in first-year earnings, graduates are making nearly double the national median for this degree. The debt picture sweetens the deal further: $14,928 is well below both state and national averages, creating a debt-to-earnings ratio of just 0.24.

The slight dip in earnings between years one and four deserves mention—graduates earn about $1,700 less by year four. This could reflect career pivots or the volatility inherent in creative and media industries rather than a fundamental weakness in the program's preparation. Given that even the four-year figure of $60,521 still towers over peer programs, this hardly undermines the value proposition.

For families concerned about the return on a humanities degree, this program offers compelling evidence that outcomes depend enormously on where you study. Cal Poly combines selective admissions (30% acceptance rate) with a hands-on, industry-connected approach that clearly translates to marketability. The math is straightforward: exceptionally low debt paired with top-tier earnings makes this one of the strongest communication programs in California by the numbers.

Where California Polytechnic State University-San Luis Obispo Stands

Earnings vs. debt across all communication and media studies bachelors's programs nationally

Earnings Distribution

How California Polytechnic State University-San Luis Obispo graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
California Polytechnic State University-San Luis Obispo$62,183$60,521-3%
University of California-Berkeley$43,696$76,374+75%
Santa Clara University$51,720$71,818+39%
University of Southern California$47,651$63,317+33%
University of San Francisco$39,000$61,461+58%

Compare to Similar Programs in California

Communication and Media Studies bachelors's programs at peer institutions in California (68 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
California Polytechnic State University-San Luis ObispoSan Luis Obispo$11,075$62,183$60,521$14,9280.24
Ashford UniversitySan Diego$13,160$58,089$41,621$37,1880.64
Santa Clara UniversitySanta Clara$59,241$51,720$71,818$18,5000.36
Pepperdine UniversityMalibu$66,742$48,398$53,036$19,6670.41
University of Phoenix-CaliforniaOntario$47,919$49,715$45,0000.94
University of Southern CaliforniaLos Angeles$68,237$47,651$63,317$17,7020.37
National Median$34,959$25,0000.72

Career Paths

Occupations commonly associated with communication and media studies graduates

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Writers and Authors

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

$72,270/yrJobs growth:Bachelor's degree

Poets, Lyricists and Creative Writers

Create original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance.

$72,270/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Broadcast Announcers and Radio Disc Jockeys

Speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.

Jobs growth:

Media and Communication Workers, All Other

All media and communication workers not listed separately.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At California Polytechnic State University-San Luis Obispo, approximately 18% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 41 graduates with reported earnings and 40 graduates with debt data. Small samples may not be representative.