Median Earnings (1yr)
$47,651
95th percentile
80th percentile in California
Median Debt
$17,702
29% below national median

Analysis

USC's Communication and Media Studies program outperforms nearly every comparable program in the country, landing graduates in the top 5% nationally for earnings while saddling them with 38% less debt than typical comm majors. That $47,651 starting salary jumps to $63,317 by year fourโ€”a trajectory that puts most California programs to shame, even if it trails Cal Poly SLO's unusually strong $62,183 placement. The debt-to-earnings ratio of 0.37 means graduates owe roughly four-and-a-half months of their first-year salary, a manageable burden that reflects both USC's strong financial aid (despite the school's elite status) and the program's genuine marketplace value.

The 80th percentile ranking among California programs deserves context: this state has 68 schools offering this degree, and USC sits near the top despite communication being notoriously difficult to monetize. While $47,000 starting pay won't thrill parents who've heard about tech salaries in LA, it's $13,000 above the typical California comm graduate and nearly $13,000 above the national median. The 33% earnings growth over four years suggests these graduates build real career momentum rather than stalling in assistant roles.

For families who can navigate USC's 10% admission rate and manage the costs (merit aid and need-based grants matter here), this program delivers measurably better outcomes than virtually any alternative in this field. The combination of USC's network, LA's media hub location, and below-average debt makes this one of the safer bets in a major often criticized for weak earnings.

Where University of Southern California Stands

Earnings vs. debt across all communication and media studies bachelors's programs nationally

Earnings Distribution

How University of Southern California graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
University of Southern California$47,651$63,317+33%
University of California-Berkeley$43,696$76,374+75%
Santa Clara University$51,720$71,818+39%
University of San Francisco$39,000$61,461+58%
University of California-Santa Barbara$46,598$61,114+31%

Compare to Similar Programs in California

Communication and Media Studies bachelors's programs at peer institutions in California (68 total in state)

Scroll to see more โ†’

SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
University of Southern CaliforniaLos Angeles$68,237$47,651$63,317$17,7020.37
California Polytechnic State University-San Luis ObispoSan Luis Obispo$11,075$62,183$60,521$14,9280.24
Ashford UniversitySan Diego$13,160$58,089$41,621$37,1880.64
Santa Clara UniversitySanta Clara$59,241$51,720$71,818$18,5000.36
Pepperdine UniversityMalibu$66,742$48,398$53,036$19,6670.41
University of Phoenix-CaliforniaOntarioโ€”$47,919$49,715$45,0000.94
National Medianโ€”$34,959โ€”$25,0000.72

Career Paths

Occupations commonly associated with communication and media studies graduates

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Writers and Authors

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

$72,270/yrJobs growth:Bachelor's degree

Poets, Lyricists and Creative Writers

Create original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance.

$72,270/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Broadcast Announcers and Radio Disc Jockeys

Speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.

Jobs growth:

Media and Communication Workers, All Other

All media and communication workers not listed separately.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Southern California, approximately 22% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 169 graduates with reported earnings and 172 graduates with debt data. Small samples may not be representative.