Analysis
USC's Communication and Media Studies program outperforms nearly every comparable program in the country, landing graduates in the top 5% nationally for earnings while saddling them with 38% less debt than typical comm majors. That $47,651 starting salary jumps to $63,317 by year fourโa trajectory that puts most California programs to shame, even if it trails Cal Poly SLO's unusually strong $62,183 placement. The debt-to-earnings ratio of 0.37 means graduates owe roughly four-and-a-half months of their first-year salary, a manageable burden that reflects both USC's strong financial aid (despite the school's elite status) and the program's genuine marketplace value.
The 80th percentile ranking among California programs deserves context: this state has 68 schools offering this degree, and USC sits near the top despite communication being notoriously difficult to monetize. While $47,000 starting pay won't thrill parents who've heard about tech salaries in LA, it's $13,000 above the typical California comm graduate and nearly $13,000 above the national median. The 33% earnings growth over four years suggests these graduates build real career momentum rather than stalling in assistant roles.
For families who can navigate USC's 10% admission rate and manage the costs (merit aid and need-based grants matter here), this program delivers measurably better outcomes than virtually any alternative in this field. The combination of USC's network, LA's media hub location, and below-average debt makes this one of the safer bets in a major often criticized for weak earnings.
Where University of Southern California Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How University of Southern California graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Southern California | $47,651 | $63,317 | +33% |
| University of California-Berkeley | $43,696 | $76,374 | +75% |
| Santa Clara University | $51,720 | $71,818 | +39% |
| University of San Francisco | $39,000 | $61,461 | +58% |
| University of California-Santa Barbara | $46,598 | $61,114 | +31% |
Compare to Similar Programs in California
Communication and Media Studies bachelors's programs at peer institutions in California (68 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $68,237 | $47,651 | $63,317 | $17,702 | 0.37 | |
| $11,075 | $62,183 | $60,521 | $14,928 | 0.24 | |
| $13,160 | $58,089 | $41,621 | $37,188 | 0.64 | |
| $59,241 | $51,720 | $71,818 | $18,500 | 0.36 | |
| $66,742 | $48,398 | $53,036 | $19,667 | 0.41 | |
| โ | $47,919 | $49,715 | $45,000 | 0.94 | |
| National Median | โ | $34,959 | โ | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Southern California, approximately 22% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 169 graduates with reported earnings and 172 graduates with debt data. Small samples may not be representative.