Est. Earnings (1yr)
$38,097
Est. from CA median (42 programs)
Est. Median Debt
$15,000
Est. from CA median (21 programs)

Analysis

Similar programs across California suggest first-year earnings around $38,000 for this bachelor's in Communication and Media Studies—a figure that actually exceeds the national median but falls well short of what top-tier California programs produce. Cal Poly San Luis Obispo's communication grads earn more than 60% above this estimate, revealing how much institutional brand and network matter in this competitive field.

The estimated $15,000 in debt is encouraging, particularly for a state where communication programs typically leave students with $18,250. This lower borrowing means the debt-to-earnings ratio of 0.39 is manageable—graduates could theoretically pay off loans within a year if they dedicated about 40% of gross income. Cal Poly Humboldt's 46% Pell grant population suggests strong financial aid support for lower-income students, which likely helps keep these debt figures relatively modest.

The real question is whether these peer-program estimates hold true for Humboldt specifically, and whether sub-$40,000 starting salaries provide adequate return in California's high-cost regions. Communication degrees are notoriously hit-or-miss depending on specialization, internships, and first job placement. If your child can keep debt near this $15,000 estimate and has a clear plan for applying the degree—whether in marketing, public relations, or digital media—the numbers work. Without that strategic direction, comparable programs suggest you're investing in a credential that produces modest early returns in an expensive state.

Where California State Polytechnic University-Humboldt Stands

Earnings vs. debt across all communication and media studies bachelors's programs nationally

Compare to Similar Programs in California

Communication and Media Studies bachelors's programs at peer institutions in California (68 total in state)

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SchoolIn-State TuitionEarnings (1yr)*Earnings (4yr)Median Debt*Debt/Earnings
California State Polytechnic University-HumboldtArcata$7,913$38,097*$15,000*
California Polytechnic State University-San Luis ObispoSan Luis Obispo$11,075$62,183*$60,521$14,928*0.24
Ashford UniversitySan Diego$13,160$58,089*$41,621$37,188*0.64
Santa Clara UniversitySanta Clara$59,241$51,720*$71,818$18,500*0.36
Pepperdine UniversityMalibu$66,742$48,398*$53,036$19,667*0.41
University of Phoenix-CaliforniaOntario$47,919*$49,715$45,000*0.94
National Median$34,959*$25,000*0.72
* Estimated from similar programs

Career Paths

Occupations commonly associated with communication and media studies graduates

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Writers and Authors

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

$72,270/yrJobs growth:Bachelor's degree

Poets, Lyricists and Creative Writers

Create original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance.

$72,270/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Broadcast Announcers and Radio Disc Jockeys

Speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.

Jobs growth:

Media and Communication Workers, All Other

All media and communication workers not listed separately.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At California State Polytechnic University-Humboldt, approximately 46% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 42 similar programs in CA. Actual outcomes may vary.