Est. Earnings (1yr)
$38,097
Est. from CA median (42 programs)
Est. Median Debt
$15,000
Est. from CA median (21 programs)

Analysis

With $15,000 in estimated debt and first-year earnings around $38,000 based on comparable California programs, the debt-to-earnings picture here looks manageable—you're talking about roughly five months of gross salary. That's well below the typical burden for communication majors nationally, who usually graduate with $25,000 in debt. The school serves a heavily Pell-eligible population (61%), so keeping costs contained matters.

The earnings trajectory tells a more cautious story. While similar California communication programs suggest starting around $38,000—already above the national median—the four-year mark of $45,620 represents modest growth. Compare this to Cal Poly SLO communication grads earning $62,000 or even Pepperdine's $48,000, and the ceiling appears lower. That gap likely reflects regional job markets as much as the program itself; Bakersfield isn't Los Angeles or the Bay Area in terms of media industry opportunities.

For families watching their budget, the combination of low debt and accessible entry (88% admission rate) reduces financial risk. Your child won't be crushed by payments, but peer programs suggest they shouldn't expect rapid salary advancement either. If staying in the Central Valley makes geographic sense and media work is the goal, this represents a reasonably priced entry point. If career ambitions point toward major metro markets, understand you're starting from a lower platform than graduates from California's more competitive programs.

Where California State University-Bakersfield Stands

Earnings vs. debt across all communication and media studies bachelors's programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
California State University-Bakersfield$45,620
University of California-Berkeley$43,696$76,374+75%
Santa Clara University$51,720$71,818+39%
University of Southern California$47,651$63,317+33%
University of San Francisco$39,000$61,461+58%

Compare to Similar Programs in California

Communication and Media Studies bachelors's programs at peer institutions in California (68 total in state)

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SchoolIn-State TuitionEarnings (1yr)*Earnings (4yr)Median Debt*Debt/Earnings
California State University-BakersfieldBakersfield$7,696$38,097*$45,620$15,000*
California Polytechnic State University-San Luis ObispoSan Luis Obispo$11,075$62,183*$60,521$14,928*0.24
Ashford UniversitySan Diego$13,160$58,089*$41,621$37,188*0.64
Santa Clara UniversitySanta Clara$59,241$51,720*$71,818$18,500*0.36
Pepperdine UniversityMalibu$66,742$48,398*$53,036$19,667*0.41
University of Phoenix-CaliforniaOntario$47,919*$49,715$45,000*0.94
National Median$34,959*$25,000*0.72
* Estimated from similar programs

Career Paths

Occupations commonly associated with communication and media studies graduates

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Writers and Authors

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

$72,270/yrJobs growth:Bachelor's degree

Poets, Lyricists and Creative Writers

Create original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance.

$72,270/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Broadcast Announcers and Radio Disc Jockeys

Speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.

Jobs growth:

Media and Communication Workers, All Other

All media and communication workers not listed separately.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At California State University-Bakersfield, approximately 61% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 42 similar programs in CA. Actual outcomes may vary.