Median Earnings (1yr)
$35,722
54th percentile
40th percentile in California
Median Debt
$18,250
27% below national median

Analysis

Cal State East Bay's Communication and Media Studies program starts modestly but transforms into something far more valuable by year four. While first-year earnings of $35,722 land below California's median for this major, graduates see remarkable 69% growth, reaching $60,326 by year fourβ€”well above both state and national benchmarks. With debt of just $18,250 (half the national median), the initial year's debt-to-earnings ratio of 0.51 looks manageable, and it becomes increasingly favorable as earnings climb.

The catch? This program ranks in the 40th percentile among California's 68 communication programs, trailing schools like Cal Poly SLO ($62,183) and even some private universities. That gap matters if your student is comparing offers. However, the low debt load distinguishes East Bay from pricier alternativesβ€”many students here receive Pell grants (44%), and the program appears designed for accessibility rather than elite placement.

For families prioritizing affordability over immediate prestige, this represents solid value. Your child won't start with impressive earnings, but the growth trajectory suggests graduates gain marketable skills that pay off within a few years. If they're willing to work their way up rather than expecting instant career momentum, the combination of minimal debt and strong earning potential by mid-career makes this a defensible choice.

Where California State University-East Bay Stands

Earnings vs. debt across all communication and media studies bachelors's programs nationally

Earnings Distribution

How California State University-East Bay graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
California State University-East Bay$35,722$60,326+69%
University of California-Berkeley$43,696$76,374+75%
Santa Clara University$51,720$71,818+39%
University of Southern California$47,651$63,317+33%
University of San Francisco$39,000$61,461+58%

Compare to Similar Programs in California

Communication and Media Studies bachelors's programs at peer institutions in California (68 total in state)

Scroll to see more β†’

SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
California State University-East BayHayward$7,055$35,722$60,326$18,2500.51
California Polytechnic State University-San Luis ObispoSan Luis Obispo$11,075$62,183$60,521$14,9280.24
Ashford UniversitySan Diego$13,160$58,089$41,621$37,1880.64
Santa Clara UniversitySanta Clara$59,241$51,720$71,818$18,5000.36
Pepperdine UniversityMalibu$66,742$48,398$53,036$19,6670.41
University of Phoenix-CaliforniaOntarioβ€”$47,919$49,715$45,0000.94
National Medianβ€”$34,959β€”$25,0000.72

Career Paths

Occupations commonly associated with communication and media studies graduates

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Writers and Authors

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

$72,270/yrJobs growth:Bachelor's degree

Poets, Lyricists and Creative Writers

Create original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance.

$72,270/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Broadcast Announcers and Radio Disc Jockeys

Speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.

Jobs growth:

Media and Communication Workers, All Other

All media and communication workers not listed separately.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At California State University-East Bay, approximately 44% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 119 graduates with reported earnings and 98 graduates with debt data. Small samples may not be representative.