Communication and Media Studies at California State University-East Bay
Bachelor's Degree
Analysis
Cal State East Bay's Communication and Media Studies program starts modestly but transforms into something far more valuable by year four. While first-year earnings of $35,722 land below California's median for this major, graduates see remarkable 69% growth, reaching $60,326 by year four—well above both state and national benchmarks. With debt of just $18,250 (half the national median), the initial year's debt-to-earnings ratio of 0.51 looks manageable, and it becomes increasingly favorable as earnings climb.
The catch? This program ranks in the 40th percentile among California's 68 communication programs, trailing schools like Cal Poly SLO ($62,183) and even some private universities. That gap matters if your student is comparing offers. However, the low debt load distinguishes East Bay from pricier alternatives—many students here receive Pell grants (44%), and the program appears designed for accessibility rather than elite placement.
For families prioritizing affordability over immediate prestige, this represents solid value. Your child won't start with impressive earnings, but the growth trajectory suggests graduates gain marketable skills that pay off within a few years. If they're willing to work their way up rather than expecting instant career momentum, the combination of minimal debt and strong earning potential by mid-career makes this a defensible choice.
Where California State University-East Bay Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How California State University-East Bay graduates compare to all programs nationally
California State University-East Bay graduates earn $36k, placing them in the 54th percentile of all communication and media studies bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in California
Communication and Media Studies bachelors's programs at peer institutions in California (68 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| California State University-East Bay | $35,722 | $60,326 | $18,250 | 0.51 |
| California Polytechnic State University-San Luis Obispo | $62,183 | $60,521 | $14,928 | 0.24 |
| Ashford University | $58,089 | $41,621 | $37,188 | 0.64 |
| Santa Clara University | $51,720 | $71,818 | $18,500 | 0.36 |
| Pepperdine University | $48,398 | $53,036 | $19,667 | 0.41 |
| University of Phoenix-California | $47,919 | $49,715 | $45,000 | 0.94 |
| National Median | $34,959 | — | $25,000 | 0.72 |
Other Communication and Media Studies Programs in California
Compare tuition, earnings, and debt across California schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| California Polytechnic State University-San Luis Obispo San Luis Obispo | $11,075 | $62,183 | $14,928 |
| Ashford University San Diego | $13,160 | $58,089 | $37,188 |
| Santa Clara University Santa Clara | $59,241 | $51,720 | $18,500 |
| Pepperdine University Malibu | $66,742 | $48,398 | $19,667 |
| University of Phoenix-California Ontario | — | $47,919 | $45,000 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At California State University-East Bay, approximately 44% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 119 graduates with reported earnings and 98 graduates with debt data. Small samples may not be representative.