Public Relations, Advertising, and Applied Communication at Carthage College
Bachelor's Degree
carthage.eduAnalysis
The $64,000 question here is whether year-four earnings of $63,282 tell the real story, because the first-year estimate of $39,794 sits well below what similar programs in Wisconsin typically produce—around $43,311. When peer programs across the state show stronger early earnings, it suggests this program may take longer to deliver financial returns, which matters when you're carrying an estimated $25,832 in debt.
That debt figure, based on comparable programs at similar private colleges, isn't outrageous—it's roughly in line with state and national norms. But paired with those estimated first-year earnings, it creates a tighter financial picture than you'd find at Wisconsin programs that help graduates land stronger entry positions. The substantial jump to year four hints that communication careers build momentum, though without actual graduate data from Carthage, it's hard to know whether this trajectory is typical for their alumni or an optimistic projection.
For parents weighing this investment, the key uncertainty is whether Carthage's specific career services, alumni network, and industry connections can help students beat that modest first-year benchmark. A direct conversation with the department about job placement rates and where recent graduates actually land would clarify whether this program positions students for the stronger outcomes seen at UW-Oshkosh, or if you're banking on a multi-year climb from a lower starting point.
Where Carthage College Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Carthage College | — | $63,282 | — |
| University of San Francisco | $37,856 | $86,425 | +128% |
| American University | $50,026 | $75,287 | +50% |
| Syracuse University | $54,934 | $71,592 | +30% |
| Marquette University | $40,583 | $56,772 | +40% |
Compare to Similar Programs in Wisconsin
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Wisconsin (9 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $36,500 | $39,794* | $63,282 | $25,832* | — | |
| $8,212 | $46,039* | — | $24,000* | 0.52 | |
| $48,700 | $40,583* | $56,772 | $25,000* | 0.62 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Carthage College, approximately 26% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the national median of 183 similar programs. Actual outcomes may vary.