Analysis
Claflin's Communication and Media Studies graduates earn just $23,156 in their first year—roughly $11,000 below South Carolina's median for this program and about $12,000 below the national average. That starting salary places this program in the bottom 10% both statewide and nationally, trailing significantly behind comparable South Carolina programs like College of Charleston ($36,903) and USC Columbia ($35,586). With $31,000 in debt—above both state and national medians—graduates face immediate financial pressure that will take years to ease.
The earnings picture does improve notably: by year four, graduates reach $32,079, representing 39% growth. However, this still lags behind what most Communication and Media Studies graduates earn immediately after graduation elsewhere. The debt burden remains concerning throughout this trajectory, as even the improved fourth-year salary means graduates are earning roughly what their debt balance is.
Context matters here: Claflin serves a primarily first-generation, Pell-eligible student population (73%), and for these students, any bachelor's degree can be transformative. But families need to understand that this specific program shows weak labor market outcomes compared to alternatives. If your child is committed to communications, programs at USC Columbia or College of Charleston offer substantially better starting salaries—$12,000 to $13,000 more annually—which makes a critical difference when managing student debt. Consider whether the immediate career outcomes justify the investment, or whether starting at a more affordable institution makes financial sense.
Where Claflin University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How Claflin University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Claflin University | $23,156 | $32,079 | +39% |
| Furman University | $41,766 | $56,966 | +36% |
| College of Charleston | $36,903 | $50,262 | +36% |
| Coastal Carolina University | $29,821 | $43,057 | +44% |
| University of South Carolina Aiken | $34,654 | $38,731 | +12% |
Compare to Similar Programs in South Carolina
Communication and Media Studies bachelors's programs at peer institutions in South Carolina (25 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $17,046 | $23,156 | $32,079 | $31,000 | 1.34 | |
| $58,312 | $41,766 | $56,966 | $22,631 | 0.54 | |
| $12,978 | $36,903 | $50,262 | $23,250 | 0.63 | |
| $12,688 | $35,586 | — | $25,500 | 0.72 | |
| $15,956 | $35,198 | $34,529 | $27,000 | 0.77 | |
| $10,760 | $34,654 | $38,731 | $28,000 | 0.81 | |
| National Median | — | $34,959 | — | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Claflin University, approximately 73% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 44 graduates with reported earnings and 49 graduates with debt data. Small samples may not be representative.