Analysis
Clark Atlanta's media communications program presents a challenging financial picture that parents need to consider carefully. With first-year earnings of just $21,413—below Georgia's median of $31,994 and in the bottom 10% statewide—graduates face immediate financial pressure trying to manage $28,500 in debt. Even University of Georgia graduates in the same field earn $32,556 right out of the gate, while Georgia Tech's program commands $76,507.
The 60% earnings jump by year four signals that graduates do eventually find better opportunities, reaching $34,218. However, this still lags behind what many Georgia peers achieve in their first year. Given that nearly 70% of students here receive Pell grants, these debt levels hit especially hard for families already stretching to afford college. The debt-to-earnings ratio of 1.33 means new graduates owe more than they'll earn in their entire first year—a tight squeeze for anyone, but particularly difficult for first-generation college students or those without family financial backup.
This program serves an important mission for students who might not access other options, but the financial return doesn't match the investment when compared to other Georgia schools. If your child is determined to study media in Atlanta, exploring whether other in-state programs might offer better early earnings potential is worth the conversation, even if it means commuting or relocating temporarily.
Where Clark Atlanta University Stands
Earnings vs. debt across all radio, television, and digital communication bachelors's programs nationally
Earnings Distribution
How Clark Atlanta University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Clark Atlanta University | $21,413 | $34,218 | +60% |
| Georgia Institute of Technology-Main Campus | $76,507 | $77,892 | +2% |
| Savannah College of Art and Design | $40,139 | $56,232 | +40% |
| University of Georgia | $32,556 | $51,806 | +59% |
| Georgia Southern University | $24,934 | $31,906 | +28% |
Compare to Similar Programs in Georgia
Radio, Television, and Digital Communication bachelors's programs at peer institutions in Georgia (8 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $26,446 | $21,413 | $34,218 | $28,500 | 1.33 | |
| $11,764 | $76,507 | $77,892 | $28,350 | 0.37 | |
| $40,595 | $40,139 | $56,232 | $27,000 | 0.67 | |
| $11,180 | $32,556 | $51,806 | $25,000 | 0.77 | |
| $5,786 | $31,994 | — | $27,683 | 0.87 | |
| $5,905 | $24,934 | $31,906 | $28,000 | 1.12 | |
| National Median | — | $29,976 | — | $24,250 | 0.81 |
Career Paths
Occupations commonly associated with radio, television, and digital communication graduates
Web and Digital Interface Designers
Video Game Designers
Communications Teachers, Postsecondary
Producers and Directors
Media Programming Directors
Talent Directors
Media Technical Directors/Managers
Film and Video Editors
News Analysts, Reporters, and Journalists
Managers, All Other
Regulatory Affairs Managers
Compliance Managers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Clark Atlanta University, approximately 69% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 133 graduates with reported earnings and 191 graduates with debt data. Small samples may not be representative.