Public Relations, Advertising, and Applied Communication at Cleveland State University
Bachelor's Degree
csuohio.eduAnalysis
Cleveland State's communications program produces graduates earning roughly $5,000 less than typical Ohio programs in this field—landing in the 40th percentile statewide. With first-year earnings of $38,027, graduates trail not just the state median of $41,677 but also fall slightly below the national average. The gap widens when you look at top Ohio programs: Miami University graduates earn $50,700, nearly $13,000 more annually than Cleveland State alumni.
The financial picture improves somewhat when you consider debt. At $26,750, graduates here borrow near the state average but less than most national peers, translating to a manageable debt-to-earnings ratio of 0.70. Earnings also grow steadily—up 14% to $43,214 by year four—suggesting graduates find their footing in the field, even if starting salaries lag. For students choosing Cleveland State for its accessibility (95% acceptance rate) and lower cost structure, this represents a reasonable tradeoff.
The bottom line: This program offers below-average Ohio outcomes at below-average cost. If your child has access to one of Ohio's stronger communications programs, particularly Miami or Franklin University, those deliver substantially better earnings. But for students drawn to Cleveland State's urban location and affordable tuition, the manageable debt load prevents this from becoming a problematic financial choice—just not an optimal one.
Where Cleveland State University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How Cleveland State University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Cleveland State University | $38,027 | $43,214 | +14% |
| Miami University-Oxford | $50,700 | $65,121 | +28% |
| Miami University-Middletown | $50,700 | $65,121 | +28% |
| Miami University-Hamilton | $50,700 | $65,121 | +28% |
| Otterbein University | $37,430 | $54,544 | +46% |
Compare to Similar Programs in Ohio
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Ohio (30 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $12,613 | $38,027 | $43,214 | $26,750 | 0.70 | |
| $17,809 | $50,700 | $65,121 | $25,000 | 0.49 | |
| $7,278 | $50,700 | $65,121 | $25,000 | 0.49 | |
| $7,278 | $50,700 | $65,121 | $25,000 | 0.49 | |
| $9,577 | $46,518 | $49,680 | $42,017 | 0.90 | |
| $41,788 | $45,235 | $46,188 | $27,000 | 0.60 | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Cleveland State University, approximately 39% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 167 graduates with reported earnings and 191 graduates with debt data. Small samples may not be representative.