Public Relations, Advertising, and Applied Communication at Concordia University-Wisconsin
Bachelor's Degree
cuw.eduBased on U.S. Department of Education data (October 2025 release). Some figures are estimates based on similar programs โ see details below.
Analysis
A debt-to-earnings ratio of 0.65 suggests manageable borrowing, but the challenge here is that comparable communications programs nationally point to first-year earnings around $40,000โa figure that leaves little room for error when you're carrying $26,000 in student loans. While this debt level aligns with national medians for similar programs, Wisconsin's communications graduates typically earn closer to $43,000 in their first year, which could make repayment considerably easier.
The gap becomes more concrete when you look at reported outcomes from other Wisconsin schools. University of Wisconsin-Oshkosh graduates in this field start at $46,000, while even Marquette's private university graduates begin around $41,000. If Concordia-Wisconsin's actual outcomes fall short of these state benchmarks, students could face a tighter financial picture than the national estimates suggest. The school's 68% admission rate and moderate selectivity don't necessarily predict weaker outcomes, but without actual graduate data, it's impossible to know whether this program delivers the state-level results that would justify the investment.
For a parent, this means weighing an estimated monthly loan payment of roughly $270 against uncertain starting earnings. If your child has strong portfolio work and networking opportunities that could push their salary toward Wisconsin's typical range, the investment becomes more defensible. Without those advantages or actual outcome data showing this specific program performs above the national baseline, consider whether lower-cost state options might offer better demonstrated value.
Where Concordia University-Wisconsin Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in Wisconsin
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Wisconsin (9 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $34,250 | $39,794* | โ | $25,832* | โ | |
| $8,212 | $46,039* | โ | $24,000* | 0.52 | |
| $48,700 | $40,583* | $56,772 | $25,000* | 0.62 | |
| National Median | โ | $39,794* | โ | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Concordia University-Wisconsin, approximately 22% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the national median of 183 similar programs. Actual outcomes may vary.