Analysis
Eastern Kentucky's broadcasting program actually outperforms most Kentucky competitors—landing at the 60th percentile statewide—despite starting graduates at just $25,880. That's notable in a state where the median for this major matches EKU's number exactly, and where only two schools (UK and Murray State) produce meaningfully higher earners. The $25,500 debt load sits right at the state median, creating a roughly 1:1 debt-to-earnings ratio that's manageable if unexciting.
The real question is whether your child can weather the early career phase. First-year earnings trail the national median by $4,000, putting this program in the 22nd percentile nationally—a significant gap. However, the 22% earnings growth to $31,604 by year four shows steady improvement, suggesting graduates who stick with the field gain traction. Given that 39% of EKU students receive Pell grants, these outcomes likely reflect both the university's mission and the realities of Kentucky's media market.
This makes sense for a student committed to staying in Kentucky and willing to accept modest starting pay in exchange for lower debt. The trajectory improves with experience, and avoiding significantly higher debt loads (like you'd find at some competitors) preserves flexibility. Just understand that breaking $30,000 takes several years, and this field rarely leads to outsized earnings even long-term.
Where Eastern Kentucky University Stands
Earnings vs. debt across all radio, television, and digital communication bachelors's programs nationally
Earnings Distribution
How Eastern Kentucky University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Eastern Kentucky University | $25,880 | $31,604 | +22% |
| Asbury University | $25,879 | $45,589 | +76% |
| Murray State University | $28,041 | $40,203 | +43% |
| Western Kentucky University | $21,377 | $40,098 | +88% |
| University of Kentucky | $28,215 | $37,276 | +32% |
Compare to Similar Programs in Kentucky
Radio, Television, and Digital Communication bachelors's programs at peer institutions in Kentucky (7 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $10,130 | $25,880 | $31,604 | $25,500 | 0.99 | |
| $13,212 | $28,215 | $37,276 | $24,897 | 0.88 | |
| $9,708 | $28,041 | $40,203 | — | — | |
| $33,640 | $25,879 | $45,589 | $24,289 | 0.94 | |
| $11,436 | $21,377 | $40,098 | $28,794 | 1.35 | |
| National Median | — | $29,976 | — | $24,250 | 0.81 |
Career Paths
Occupations commonly associated with radio, television, and digital communication graduates
Web and Digital Interface Designers
Video Game Designers
Communications Teachers, Postsecondary
Producers and Directors
Media Programming Directors
Talent Directors
Media Technical Directors/Managers
Film and Video Editors
News Analysts, Reporters, and Journalists
Managers, All Other
Regulatory Affairs Managers
Compliance Managers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Eastern Kentucky University, approximately 39% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 35 graduates with reported earnings and 36 graduates with debt data. Small samples may not be representative.