Median Earnings (1yr)
$21,377
5th percentile
25th percentile in Kentucky
Median Debt
$28,794
19% above national median

Analysis

Western Kentucky's media and communication program shows troubling initial earnings—just $21,377 in the first year—that land it in the bottom 5% nationally and bottom quartile even within Kentucky. While that $28,794 in debt isn't dramatically higher than the national median, you're asking your child to take on 1.35 times their starting salary for a program that trails behind University of Kentucky grads by $7,000 annually. Among Kentucky's seven media programs, this ranks at the lower end despite WKU's accessibility (97% admission rate suggests open enrollment).

The 88% earnings growth to $40,098 by year four does tell a more encouraging story than that first-year figure suggests, potentially indicating the value of industry connections or portfolio development. However, with fewer than 30 graduates in this data set, these numbers might not represent typical outcomes. The unusually low first-year earnings could reflect temporary jobs, freelance work, or unpaid internships common in media fields.

For an anxious parent, here's the bottom line: if your child is passionate about broadcasting and willing to hustle through lean early years, the four-year earnings suggest this can lead somewhere. But they'd start with better immediate prospects at University of Kentucky or Murray State, where graduates earn 30% more right out of the gate. Given the small sample and weak initial numbers, you'd want strong evidence that your specific child would outperform these averages before committing to this path.

Where Western Kentucky University Stands

Earnings vs. debt across all radio, television, and digital communication bachelors's programs nationally

Earnings Distribution

How Western Kentucky University graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
Western Kentucky University$21,377$40,098+88%
Asbury University$25,879$45,589+76%
Murray State University$28,041$40,203+43%
University of Kentucky$28,215$37,276+32%
Eastern Kentucky University$25,880$31,604+22%

Compare to Similar Programs in Kentucky

Radio, Television, and Digital Communication bachelors's programs at peer institutions in Kentucky (7 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Western Kentucky UniversityBowling Green$11,436$21,377$40,098$28,7941.35
University of KentuckyLexington$13,212$28,215$37,276$24,8970.88
Murray State UniversityMurray$9,708$28,041$40,203
Eastern Kentucky UniversityRichmond$10,130$25,880$31,604$25,5000.99
Asbury UniversityWilmore$33,640$25,879$45,589$24,2890.94
National Median$29,976$24,2500.81

Career Paths

Occupations commonly associated with radio, television, and digital communication graduates

Web and Digital Interface Designers

Design digital user interfaces or websites. Develop and test layouts, interfaces, functionality, and navigation menus to ensure compatibility and usability across browsers or devices. May use web framework applications as well as client-side code and processes. May evaluate web design following web and accessibility standards, and may analyze web use metrics and optimize websites for marketability and search engine ranking. May design and test interfaces that facilitate the human-computer interaction and maximize the usability of digital devices, websites, and software with a focus on aesthetics and design. May create graphics used in websites and manage website content and links.

$95,380/yrJobs growth:Bachelor's degree

Video Game Designers

Design core features of video games. Specify innovative game and role-play mechanics, story lines, and character biographies. Create and maintain design documentation. Guide and collaborate with production staff to produce games as designed.

$95,380/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Producers and Directors

Produce or direct stage, television, radio, video, or film productions for entertainment, information, or instruction. Responsible for creative decisions, such as interpretation of script, choice of actors or guests, set design, sound, special effects, and choreography.

$83,480/yrJobs growth:Bachelor's degree

Media Programming Directors

Direct and coordinate activities of personnel engaged in preparation of radio or television station program schedules and programs, such as sports or news.

$83,480/yrJobs growth:Bachelor's degree

Talent Directors

Audition and interview performers to select most appropriate talent for parts in stage, television, radio, or motion picture productions.

$83,480/yrJobs growth:Bachelor's degree

Media Technical Directors/Managers

Coordinate activities of technical departments, such as taping, editing, engineering, and maintenance, to produce radio or television programs.

$83,480/yrJobs growth:Bachelor's degree

Film and Video Editors

Edit moving images on film, video, or other media. May work with a producer or director to organize images for final production. May edit or synchronize soundtracks with images.

$70,570/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Managers, All Other

All managers not listed separately.

Regulatory Affairs Managers

Plan, direct, or coordinate production activities of an organization to ensure compliance with regulations and standard operating procedures.

Compliance Managers

Plan, direct, or coordinate activities of an organization to ensure compliance with ethical or regulatory standards.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Western Kentucky University, approximately 29% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 24 graduates with reported earnings and 24 graduates with debt data. Small samples may not be representative.