Analysis
Western Kentucky's media and communication program shows troubling initial earnings—just $21,377 in the first year—that land it in the bottom 5% nationally and bottom quartile even within Kentucky. While that $28,794 in debt isn't dramatically higher than the national median, you're asking your child to take on 1.35 times their starting salary for a program that trails behind University of Kentucky grads by $7,000 annually. Among Kentucky's seven media programs, this ranks at the lower end despite WKU's accessibility (97% admission rate suggests open enrollment).
The 88% earnings growth to $40,098 by year four does tell a more encouraging story than that first-year figure suggests, potentially indicating the value of industry connections or portfolio development. However, with fewer than 30 graduates in this data set, these numbers might not represent typical outcomes. The unusually low first-year earnings could reflect temporary jobs, freelance work, or unpaid internships common in media fields.
For an anxious parent, here's the bottom line: if your child is passionate about broadcasting and willing to hustle through lean early years, the four-year earnings suggest this can lead somewhere. But they'd start with better immediate prospects at University of Kentucky or Murray State, where graduates earn 30% more right out of the gate. Given the small sample and weak initial numbers, you'd want strong evidence that your specific child would outperform these averages before committing to this path.
Where Western Kentucky University Stands
Earnings vs. debt across all radio, television, and digital communication bachelors's programs nationally
Earnings Distribution
How Western Kentucky University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Western Kentucky University | $21,377 | $40,098 | +88% |
| Asbury University | $25,879 | $45,589 | +76% |
| Murray State University | $28,041 | $40,203 | +43% |
| University of Kentucky | $28,215 | $37,276 | +32% |
| Eastern Kentucky University | $25,880 | $31,604 | +22% |
Compare to Similar Programs in Kentucky
Radio, Television, and Digital Communication bachelors's programs at peer institutions in Kentucky (7 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $11,436 | $21,377 | $40,098 | $28,794 | 1.35 | |
| $13,212 | $28,215 | $37,276 | $24,897 | 0.88 | |
| $9,708 | $28,041 | $40,203 | — | — | |
| $10,130 | $25,880 | $31,604 | $25,500 | 0.99 | |
| $33,640 | $25,879 | $45,589 | $24,289 | 0.94 | |
| National Median | — | $29,976 | — | $24,250 | 0.81 |
Career Paths
Occupations commonly associated with radio, television, and digital communication graduates
Web and Digital Interface Designers
Video Game Designers
Communications Teachers, Postsecondary
Producers and Directors
Media Programming Directors
Talent Directors
Media Technical Directors/Managers
Film and Video Editors
News Analysts, Reporters, and Journalists
Managers, All Other
Regulatory Affairs Managers
Compliance Managers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Western Kentucky University, approximately 29% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 24 graduates with reported earnings and 24 graduates with debt data. Small samples may not be representative.