Radio, Television, and Digital Communication at Western Kentucky University
Bachelor's Degree
Analysis
Western Kentucky's media and communication program shows troubling initial earnings—just $21,377 in the first year—that land it in the bottom 5% nationally and bottom quartile even within Kentucky. While that $28,794 in debt isn't dramatically higher than the national median, you're asking your child to take on 1.35 times their starting salary for a program that trails behind University of Kentucky grads by $7,000 annually. Among Kentucky's seven media programs, this ranks at the lower end despite WKU's accessibility (97% admission rate suggests open enrollment).
The 88% earnings growth to $40,098 by year four does tell a more encouraging story than that first-year figure suggests, potentially indicating the value of industry connections or portfolio development. However, with fewer than 30 graduates in this data set, these numbers might not represent typical outcomes. The unusually low first-year earnings could reflect temporary jobs, freelance work, or unpaid internships common in media fields.
For an anxious parent, here's the bottom line: if your child is passionate about broadcasting and willing to hustle through lean early years, the four-year earnings suggest this can lead somewhere. But they'd start with better immediate prospects at University of Kentucky or Murray State, where graduates earn 30% more right out of the gate. Given the small sample and weak initial numbers, you'd want strong evidence that your specific child would outperform these averages before committing to this path.
Where Western Kentucky University Stands
Earnings vs. debt across all radio, television, and digital communication bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Western Kentucky University graduates compare to all programs nationally
Western Kentucky University graduates earn $21k, placing them in the 5th percentile of all radio, television, and digital communication bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Kentucky
Radio, Television, and Digital Communication bachelors's programs at peer institutions in Kentucky (7 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Western Kentucky University | $21,377 | $40,098 | $28,794 | 1.35 |
| University of Kentucky | $28,215 | $37,276 | $24,897 | 0.88 |
| Murray State University | $28,041 | $40,203 | — | — |
| Eastern Kentucky University | $25,880 | $31,604 | $25,500 | 0.99 |
| Asbury University | $25,879 | $45,589 | $24,289 | 0.94 |
| National Median | $29,976 | — | $24,250 | 0.81 |
Other Radio, Television, and Digital Communication Programs in Kentucky
Compare tuition, earnings, and debt across Kentucky schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| University of Kentucky Lexington | $13,212 | $28,215 | $24,897 |
| Murray State University Murray | $9,708 | $28,041 | — |
| Eastern Kentucky University Richmond | $10,130 | $25,880 | $25,500 |
| Asbury University Wilmore | $33,640 | $25,879 | $24,289 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Western Kentucky University, approximately 29% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 24 graduates with reported earnings and 24 graduates with debt data. Small samples may not be representative.