Analysis
At first glance, starting at $28,215 might sound discouraging for a communications degree, but the trajectory tells a more promising story. University of Kentucky's program shows 32% earnings growth over four years—meaningful momentum that lifts graduates from below the national median ($29,976) initially to well above it by year four. Within Kentucky, this program ranks in the 60th percentile, placing it second only to Murray State among the state's seven communications programs, and the gap isn't huge. For students planning to stay in-state, UK appears to be a solid choice in what's admittedly a challenging field.
The debt picture is reasonable at $24,897, essentially matching both national and state medians. With a first-year debt-to-earnings ratio of 0.88, graduates aren't facing crushing repayment burdens, especially as their salaries climb. The real question is whether your child understands what breaking into radio, television, or digital media requires—these careers often demand geographic flexibility, freelance hustle early on, and patience as you build a portfolio.
If your student is genuinely passionate about media and committed to Kentucky's market, UK's combination of manageable debt and steady earnings growth makes this workable. Just ensure they're realistic about that $28,000 starting point and prepared to grind through those early years when rent feels steep and student loan payments loom. The upward curve is there, but it requires persistence.
Where University of Kentucky Stands
Earnings vs. debt across all radio, television, and digital communication bachelors's programs nationally
Earnings Distribution
How University of Kentucky graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Kentucky | $28,215 | $37,276 | +32% |
| Asbury University | $25,879 | $45,589 | +76% |
| Murray State University | $28,041 | $40,203 | +43% |
| Western Kentucky University | $21,377 | $40,098 | +88% |
| Eastern Kentucky University | $25,880 | $31,604 | +22% |
Compare to Similar Programs in Kentucky
Radio, Television, and Digital Communication bachelors's programs at peer institutions in Kentucky (7 total in state)
Scroll to see more →
| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $13,212 | $28,215 | $37,276 | $24,897 | 0.88 | |
| $9,708 | $28,041 | $40,203 | — | — | |
| $10,130 | $25,880 | $31,604 | $25,500 | 0.99 | |
| $33,640 | $25,879 | $45,589 | $24,289 | 0.94 | |
| $11,436 | $21,377 | $40,098 | $28,794 | 1.35 | |
| National Median | — | $29,976 | — | $24,250 | 0.81 |
Career Paths
Occupations commonly associated with radio, television, and digital communication graduates
Web and Digital Interface Designers
Video Game Designers
Communications Teachers, Postsecondary
Producers and Directors
Media Programming Directors
Talent Directors
Media Technical Directors/Managers
Film and Video Editors
News Analysts, Reporters, and Journalists
Managers, All Other
Regulatory Affairs Managers
Compliance Managers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Kentucky, approximately 22% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 32 graduates with reported earnings and 28 graduates with debt data. Small samples may not be representative.