Public Relations, Advertising, and Applied Communication at George Washington University
Bachelor's Degree
gwu.eduAnalysis
George Washington's communications program carries $23,250 in debt—below both the DC and national medians—which sounds manageable until you consider what peer programs suggest about starting salaries. First-year earnings estimates based on national data point to roughly $40,000, creating a debt-to-earnings ratio of 0.58. That's workable, but it means graduates are likely starting with debt equivalent to more than half their first year's salary in one of the country's most expensive cities.
The trajectory improves considerably by year four, when actual GW data shows median earnings reaching $73,497. That's a substantial jump that reflects either career progression or the advantage of GW's DC connections in communications and advocacy roles. However, it's worth noting that American University—a direct competitor in the same market—reports first-year earnings of $50,026 for similar programs, suggesting GW graduates might be starting behind peers at comparable institutions.
The question becomes whether GW's network and location advantages justify betting on that later-career growth when the early years look financially tight. For families comfortable supporting their graduate through lean initial years in an expensive market, the four-year outlook is promising. For those counting on immediate financial independence, these estimates suggest exploring whether peer programs offer stronger launch points.
Where George Washington University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| George Washington University | — | $73,497 | — |
| University of San Francisco | $37,856 | $86,425 | +128% |
| American University | $50,026 | $75,287 | +50% |
| Syracuse University | $54,934 | $71,592 | +30% |
| University of Southern California | $50,041 | $70,999 | +42% |
Compare to Similar Programs in District of Columbia
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in District of Columbia (3 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $64,990 | $39,794* | $73,497 | $23,250 | — | |
| $56,543 | $50,026* | $75,287 | $26,442 | 0.53 | |
| $33,344 | $39,120* | — | $26,000 | 0.66 | |
| National Median | — | $39,794* | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At George Washington University, approximately 15% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the national median of 183 similar programs. Actual outcomes may vary.