Public Relations, Advertising, and Applied Communication at Georgia Southern University
Bachelor's Degree
georgiasouthern.eduAnalysis
Georgia Southern's communications graduates start behind the curve at $35,649—below both the Georgia median ($38,554) and national average ($39,794)—but the program's strength lies in what happens next. Earnings jump 32% to $47,021 by year four, ultimately surpassing both benchmarks and closing much of the gap with higher-ranked programs like Kennesaw State. Among Georgia's 13 communications programs, this sits squarely at the 40th percentile initially, making it a middle-of-the-pack option in the state.
The $25,000 debt load is reasonable, matching both state and national medians, which keeps the financial risk manageable during those lean early years. The 0.70 debt-to-earnings ratio in year one is tight but not crushing, and graduates who stick it out see that ratio improve significantly as their careers gain traction. The robust sample size of 100+ graduates suggests these patterns are reliable, not statistical noise.
For parents, this is a program that rewards patience and career-building. If your student is committed to communications work and willing to grind through lower starting pay, the trajectory is promising. However, if they need strong immediate earnings—or if you're comparing to UGA's communications program at $45,326—understand they'll be starting $10,000 behind. The growth is there, but it takes time to materialize.
Where Georgia Southern University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How Georgia Southern University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Georgia Southern University | $35,649 | $47,021 | +32% |
| University of San Francisco | $37,856 | $86,425 | +128% |
| American University | $50,026 | $75,287 | +50% |
| Syracuse University | $54,934 | $71,592 | +30% |
| University of Georgia | $45,326 | $62,187 | +37% |
Compare to Similar Programs in Georgia
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Georgia (13 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $5,905 | $35,649 | $47,021 | $25,000 | 0.70 | |
| $11,180 | $45,326 | $62,187 | $21,787 | 0.48 | |
| $5,786 | $41,460 | — | $26,000 | 0.63 | |
| $3,283 | $29,594 | — | — | — | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Georgia Southern University, approximately 35% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 103 graduates with reported earnings and 100 graduates with debt data. Small samples may not be representative.