Public Relations, Advertising, and Applied Communication at Kennesaw State University
Bachelor's Degree
Analysis
Kennesaw State graduates in communications earn $41,460 their first year out—about $3,000 above Georgia's median for these programs and roughly $1,700 above the national benchmark. That 60th percentile ranking among Georgia schools places it solidly in the middle tier, though it trails UGA's stronger outcomes by nearly $4,000. The program keeps debt reasonable at $26,000, resulting in a manageable 0.63 debt-to-earnings ratio that's better than three-quarters of similar programs nationwide.
The numbers tell a straightforward story: this is a competent regional option that delivers slightly above-average outcomes without exposing students to excessive debt. For families prioritizing affordability—particularly given Kennesaw's accessible admission standards and in-state tuition—the math works. A student could realistically pay down that $26,000 debt while building their career in Atlanta's growing media and corporate communications market.
The question isn't whether this program provides value—it does—but whether parents should push their student to aim higher. If UGA is within reach, that $4,000 earnings difference compounds significantly over time. But for students who need a more accessible entry point into Georgia's public university system, Kennesaw delivers solid outcomes that justify the investment. The debt load won't derail a graduate's twenties, which matters in fields where early career mobility often depends on financial flexibility.
Where Kennesaw State University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Kennesaw State University graduates compare to all programs nationally
Kennesaw State University graduates earn $41k, placing them in the 66th percentile of all public relations, advertising, and applied communication bachelors programs nationally.
Compare to Similar Programs in Georgia
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Georgia (13 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Kennesaw State University | $41,460 | — | $26,000 | 0.63 |
| University of Georgia | $45,326 | $62,187 | $21,787 | 0.48 |
| Georgia Southern University | $35,649 | $47,021 | $25,000 | 0.70 |
| Dalton State College | $29,594 | — | — | — |
| National Median | $39,794 | — | $24,625 | 0.62 |
Other Public Relations, Advertising, and Applied Communication Programs in Georgia
Compare tuition, earnings, and debt across Georgia schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| University of Georgia Athens | $11,180 | $45,326 | $21,787 |
| Georgia Southern University Statesboro | $5,905 | $35,649 | $25,000 |
| Dalton State College Dalton | $3,283 | $29,594 | — |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Kennesaw State University, approximately 35% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 209 graduates with reported earnings and 209 graduates with debt data. Small samples may not be representative.