Median Earnings (1yr)
$41,460
66th percentile
60th percentile in Georgia
Median Debt
$26,000
6% above national median

Analysis

Kennesaw State graduates in communications earn $41,460 their first year out—about $3,000 above Georgia's median for these programs and roughly $1,700 above the national benchmark. That 60th percentile ranking among Georgia schools places it solidly in the middle tier, though it trails UGA's stronger outcomes by nearly $4,000. The program keeps debt reasonable at $26,000, resulting in a manageable 0.63 debt-to-earnings ratio that's better than three-quarters of similar programs nationwide.

The numbers tell a straightforward story: this is a competent regional option that delivers slightly above-average outcomes without exposing students to excessive debt. For families prioritizing affordability—particularly given Kennesaw's accessible admission standards and in-state tuition—the math works. A student could realistically pay down that $26,000 debt while building their career in Atlanta's growing media and corporate communications market.

The question isn't whether this program provides value—it does—but whether parents should push their student to aim higher. If UGA is within reach, that $4,000 earnings difference compounds significantly over time. But for students who need a more accessible entry point into Georgia's public university system, Kennesaw delivers solid outcomes that justify the investment. The debt load won't derail a graduate's twenties, which matters in fields where early career mobility often depends on financial flexibility.

Where Kennesaw State University Stands

Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally

Earnings Distribution

How Kennesaw State University graduates compare to all programs nationally

Compare to Similar Programs in Georgia

Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Georgia (13 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Kennesaw State UniversityKennesaw$5,786$41,460—$26,0000.63
University of GeorgiaAthens$11,180$45,326$62,187$21,7870.48
Georgia Southern UniversityStatesboro$5,905$35,649$47,021$25,0000.70
Dalton State CollegeDalton$3,283$29,594———
National Median—$39,794—$24,6250.62

Career Paths

Occupations commonly associated with public relations, advertising, and applied communication graduates

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

$159,660/yrJobs growth:Bachelor's degree

Human Resources Managers

Plan, direct, or coordinate human resources activities and staff of an organization.

$140,030/yrJobs growth:Bachelor's degree

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Training and Development Managers

Plan, direct, or coordinate the training and development activities and staff of an organization.

$127,090/yrJobs growth:Bachelor's degree

Technical Writers

Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.

$91,670/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

Training and Development Specialists

Design or conduct work-related training and development programs to improve individual skills or organizational performance. May analyze organizational training needs or evaluate training effectiveness.

$65,850/yrJobs growth:Bachelor's degree

Health Education Specialists

Provide and manage health education programs that help individuals, families, and their communities maximize and maintain healthy lifestyles. Use data to identify community needs prior to planning, implementing, monitoring, and evaluating programs designed to encourage healthy lifestyles, policies, and environments. May link health systems, health providers, insurers, and patients to address individual and population health needs. May serve as resource to assist individuals, other health professionals, or the community, and may administer fiscal resources for health education programs.

$63,000/yrJobs growth:Bachelor's degree
About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Kennesaw State University, approximately 35% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 209 graduates with reported earnings and 209 graduates with debt data. Small samples may not be representative.