Public Relations, Advertising, and Applied Communication at Kent State University at Kent
Bachelor's Degree
kent.eduAnalysis
Kent State's PR and communications program graduates start slightly behind the state median ($40,867 versus $41,677) but make up ground quickly—median earnings jump 30% to $53,234 by year four. That growth trajectory matters more than the modest starting point, especially given the manageable $25,000 debt load. The debt-to-earnings ratio of 0.61 means graduates owe roughly seven months of first-year salary, leaving breathing room while they build their careers.
The 40th percentile ranking within Ohio is worth examining. Yes, Miami University's PR grads earn $50,700 right out of college—but Kent State students aren't paying Miami's tuition. The real question is whether Kent State grads catch up, and the four-year data suggests they're closing that gap. Nationally, this program performs better (60th percentile), which indicates Kent State holds its own against the broader competition outside Ohio's flagship schools.
For families watching their budget, this program works. The starting salary covers living expenses and debt payments without financial strain, and the earnings growth shows employers value the experience these graduates gain. It's not the highest-earning option in Ohio, but it's a stable path into communications careers without the debt burden that would make early career risk-taking difficult.
Where Kent State University at Kent Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How Kent State University at Kent graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Kent State University at Kent | $40,867 | $53,234 | +30% |
| Miami University-Middletown | $50,700 | $65,121 | +28% |
| Miami University-Oxford | $50,700 | $65,121 | +28% |
| Miami University-Hamilton | $50,700 | $65,121 | +28% |
| Otterbein University | $37,430 | $54,544 | +46% |
Compare to Similar Programs in Ohio
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Ohio (30 total in state)
Scroll to see more →
| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $12,846 | $40,867 | $53,234 | $25,000 | 0.61 | |
| $17,809 | $50,700 | $65,121 | $25,000 | 0.49 | |
| $7,278 | $50,700 | $65,121 | $25,000 | 0.49 | |
| $7,278 | $50,700 | $65,121 | $25,000 | 0.49 | |
| $9,577 | $46,518 | $49,680 | $42,017 | 0.90 | |
| $41,788 | $45,235 | $46,188 | $27,000 | 0.60 | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Kent State University at Kent, approximately 27% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 112 graduates with reported earnings and 116 graduates with debt data. Small samples may not be representative.