Analysis
Lander's communication program starts graduates at $25,271—roughly $9,000 below what other South Carolina communication programs deliver and $10,000 behind the national median. Even among SC's 25 communication programs, this ranks only at the 25th percentile, trailing not just flagship schools but regional competitors like USC Aiken and Winthrop by significant margins. The debt load of $26,500 isn't extreme, but when your first-year salary barely covers it, the financial math gets tight quickly.
The caveat here matters: with fewer than 30 graduates in the dataset, these numbers could shift dramatically with a larger sample. A few graduates in lower-paying entry jobs can drag down the median unfairly. That said, the gap between Lander's outcomes and literally every comparison school—from Furman's $41,766 down to USC Aiken's $34,654—suggests this isn't just statistical noise.
For families considering this program, the question becomes whether Lander's strengths (smaller classes, lower cost of attendance) compensate for earnings that lag the state median by $9,000. If your child is paying close to sticker price or taking on maximum debt, that's a tough value proposition. If they're getting substantial merit aid or can graduate with minimal loans, the lower starting salary becomes more manageable—though they'll still be playing catch-up with peers from other SC programs.
Where Lander University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How Lander University graduates compare to all programs nationally
Compare to Similar Programs in South Carolina
Communication and Media Studies bachelors's programs at peer institutions in South Carolina (25 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $11,700 | $25,271 | — | $26,500 | 1.05 | |
| $58,312 | $41,766 | $56,966 | $22,631 | 0.54 | |
| $12,978 | $36,903 | $50,262 | $23,250 | 0.63 | |
| $12,688 | $35,586 | — | $25,500 | 0.72 | |
| $15,956 | $35,198 | $34,529 | $27,000 | 0.77 | |
| $10,760 | $34,654 | $38,731 | $28,000 | 0.81 | |
| National Median | — | $34,959 | — | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Lander University, approximately 40% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 28 graduates with reported earnings and 30 graduates with debt data. Small samples may not be representative.