Median Earnings (1yr)
$42,012
86th percentile
60th percentile in Iowa
Median Debt
$27,000
8% above national median

Analysis

Luther College's communication and media studies program earns its graduates $42,012 in their first year—about $7,000 above the national median and $1,600 above Iowa's median. That places it in the 86th percentile nationally, though it ranks around the 60th percentile among Iowa's 22 programs offering this degree. The $27,000 in typical debt is reasonable, creating a debt-to-earnings ratio of 0.64, and earnings grow to $47,382 by year four. For context, that starting salary is competitive with University of Northern Iowa ($40,558) and Iowa State ($40,497), which are considerably larger institutions.

The challenge here is the small sample size—fewer than 30 graduates in the data—which means these numbers could shift substantially with just a few different career outcomes. A few graduates landing high-paying corporate communication roles, or several choosing low-paid nonprofit work, could dramatically change the picture. That said, the combination of below-median debt and above-median earnings suggests Luther's smaller program provides solid preparation without the financial burden seen at many communication programs.

For an Iowa family, this looks like a sensible investment if your student thrives in Luther's small liberal arts environment and the program's specifics align with their interests. The earnings advantage over the national median is real, but verify current class sizes and career support services given the sample size concerns.

Where Luther College Stands

Earnings vs. debt across all communication and media studies bachelors's programs nationally

Earnings Distribution

How Luther College graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
Luther College$42,012$47,382+13%
University of Iowa$37,647$56,246+49%
Iowa State University$40,497$45,673+13%
University of Northern Iowa$40,558$45,629+13%
Wartburg College$40,255$43,549+8%

Compare to Similar Programs in Iowa

Communication and Media Studies bachelors's programs at peer institutions in Iowa (22 total in state)

Scroll to see more →

SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Luther CollegeDecorah$50,320$42,012$47,382$27,0000.64
University of Northern IowaCedar Falls$9,728$40,558$45,629$19,3870.48
Iowa State UniversityAmes$10,497$40,497$45,673$19,4250.48
Wartburg CollegeWaverly$51,040$40,255$43,549$26,7500.66
University of IowaIowa City$10,964$37,647$56,246$25,8140.69
Loras CollegeDubuque$38,298$36,821$25,1660.68
National Median$34,959$25,0000.72

Career Paths

Occupations commonly associated with communication and media studies graduates

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Writers and Authors

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

$72,270/yrJobs growth:Bachelor's degree

Poets, Lyricists and Creative Writers

Create original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance.

$72,270/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Broadcast Announcers and Radio Disc Jockeys

Speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.

Jobs growth:

Media and Communication Workers, All Other

All media and communication workers not listed separately.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Luther College, approximately 19% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 22 graduates with reported earnings and 23 graduates with debt data. Small samples may not be representative.