Analysis
Luther College's communication and media studies program earns its graduates $42,012 in their first year—about $7,000 above the national median and $1,600 above Iowa's median. That places it in the 86th percentile nationally, though it ranks around the 60th percentile among Iowa's 22 programs offering this degree. The $27,000 in typical debt is reasonable, creating a debt-to-earnings ratio of 0.64, and earnings grow to $47,382 by year four. For context, that starting salary is competitive with University of Northern Iowa ($40,558) and Iowa State ($40,497), which are considerably larger institutions.
The challenge here is the small sample size—fewer than 30 graduates in the data—which means these numbers could shift substantially with just a few different career outcomes. A few graduates landing high-paying corporate communication roles, or several choosing low-paid nonprofit work, could dramatically change the picture. That said, the combination of below-median debt and above-median earnings suggests Luther's smaller program provides solid preparation without the financial burden seen at many communication programs.
For an Iowa family, this looks like a sensible investment if your student thrives in Luther's small liberal arts environment and the program's specifics align with their interests. The earnings advantage over the national median is real, but verify current class sizes and career support services given the sample size concerns.
Where Luther College Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How Luther College graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Luther College | $42,012 | $47,382 | +13% |
| University of Iowa | $37,647 | $56,246 | +49% |
| Iowa State University | $40,497 | $45,673 | +13% |
| University of Northern Iowa | $40,558 | $45,629 | +13% |
| Wartburg College | $40,255 | $43,549 | +8% |
Compare to Similar Programs in Iowa
Communication and Media Studies bachelors's programs at peer institutions in Iowa (22 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $50,320 | $42,012 | $47,382 | $27,000 | 0.64 | |
| $9,728 | $40,558 | $45,629 | $19,387 | 0.48 | |
| $10,497 | $40,497 | $45,673 | $19,425 | 0.48 | |
| $51,040 | $40,255 | $43,549 | $26,750 | 0.66 | |
| $10,964 | $37,647 | $56,246 | $25,814 | 0.69 | |
| $38,298 | $36,821 | — | $25,166 | 0.68 | |
| National Median | — | $34,959 | — | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Luther College, approximately 19% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 22 graduates with reported earnings and 23 graduates with debt data. Small samples may not be representative.