Analysis
University of Northern Iowa's Communication and Media Studies program outperforms 79% of similar programs nationally while keeping debt nearly 50% below the national averageβa compelling combination for a major often criticized for weak financial returns. At $19,387 in median debt versus $25,000 nationally, UNI graduates start with a meaningful financial advantage that compounds over time.
Within Iowa, this program holds its own against more selective competitors. The first-year earnings of $40,558 slightly exceed Iowa's state median and trail Luther College by just $1,500, despite UNI's 94% admission rate. More importantly, the debt-to-earnings ratio of 0.48 means graduates owe less than half their starting salaryβa manageable burden that leaves room for career exploration common in media fields. The 13% earnings growth to year four suggests graduates are finding their footing professionally, though the moderate sample size means individual outcomes may vary more than at larger programs.
For families concerned about the financial viability of a communications degree, UNI offers a relatively low-risk path. You're getting above-average outcomes at below-average cost, which matters considerably when your child might need flexibility to pursue internships, relocate for opportunities, or pivot between media sectors early in their career.
Where University of Northern Iowa Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How University of Northern Iowa graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Northern Iowa | $40,558 | $45,629 | +13% |
| University of Iowa | $37,647 | $56,246 | +49% |
| Luther College | $42,012 | $47,382 | +13% |
| Iowa State University | $40,497 | $45,673 | +13% |
| Wartburg College | $40,255 | $43,549 | +8% |
Compare to Similar Programs in Iowa
Communication and Media Studies bachelors's programs at peer institutions in Iowa (22 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $9,728 | $40,558 | $45,629 | $19,387 | 0.48 | |
| $50,320 | $42,012 | $47,382 | $27,000 | 0.64 | |
| $10,497 | $40,497 | $45,673 | $19,425 | 0.48 | |
| $51,040 | $40,255 | $43,549 | $26,750 | 0.66 | |
| $10,964 | $37,647 | $56,246 | $25,814 | 0.69 | |
| $38,298 | $36,821 | β | $25,166 | 0.68 | |
| National Median | β | $34,959 | β | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Northern Iowa, approximately 24% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 73 graduates with reported earnings and 80 graduates with debt data. Small samples may not be representative.