Median Earnings (1yr)
$40,558
79th percentile
60th percentile in Iowa
Median Debt
$19,387
22% below national median

Analysis

University of Northern Iowa's Communication and Media Studies program outperforms 79% of similar programs nationally while keeping debt nearly 50% below the national averageβ€”a compelling combination for a major often criticized for weak financial returns. At $19,387 in median debt versus $25,000 nationally, UNI graduates start with a meaningful financial advantage that compounds over time.

Within Iowa, this program holds its own against more selective competitors. The first-year earnings of $40,558 slightly exceed Iowa's state median and trail Luther College by just $1,500, despite UNI's 94% admission rate. More importantly, the debt-to-earnings ratio of 0.48 means graduates owe less than half their starting salaryβ€”a manageable burden that leaves room for career exploration common in media fields. The 13% earnings growth to year four suggests graduates are finding their footing professionally, though the moderate sample size means individual outcomes may vary more than at larger programs.

For families concerned about the financial viability of a communications degree, UNI offers a relatively low-risk path. You're getting above-average outcomes at below-average cost, which matters considerably when your child might need flexibility to pursue internships, relocate for opportunities, or pivot between media sectors early in their career.

Where University of Northern Iowa Stands

Earnings vs. debt across all communication and media studies bachelors's programs nationally

Earnings Distribution

How University of Northern Iowa graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
University of Northern Iowa$40,558$45,629+13%
University of Iowa$37,647$56,246+49%
Luther College$42,012$47,382+13%
Iowa State University$40,497$45,673+13%
Wartburg College$40,255$43,549+8%

Compare to Similar Programs in Iowa

Communication and Media Studies bachelors's programs at peer institutions in Iowa (22 total in state)

Scroll to see more β†’

SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
University of Northern IowaCedar Falls$9,728$40,558$45,629$19,3870.48
Luther CollegeDecorah$50,320$42,012$47,382$27,0000.64
Iowa State UniversityAmes$10,497$40,497$45,673$19,4250.48
Wartburg CollegeWaverly$51,040$40,255$43,549$26,7500.66
University of IowaIowa City$10,964$37,647$56,246$25,8140.69
Loras CollegeDubuque$38,298$36,821β€”$25,1660.68
National Medianβ€”$34,959β€”$25,0000.72

Career Paths

Occupations commonly associated with communication and media studies graduates

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Writers and Authors

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

$72,270/yrJobs growth:Bachelor's degree

Poets, Lyricists and Creative Writers

Create original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance.

$72,270/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Broadcast Announcers and Radio Disc Jockeys

Speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.

Jobs growth:

Media and Communication Workers, All Other

All media and communication workers not listed separately.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Northern Iowa, approximately 24% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 73 graduates with reported earnings and 80 graduates with debt data. Small samples may not be representative.