Business Administration, Management and Operations at Marshall University
Bachelor's Degree
Analysis
Marshall University's business program sits near the bottom nationally but shows something more promising: graduates who start at $35,000 see their pay jump 28% by year four—stronger growth than many peers. Still, that fourth-year figure of $44,768 trails both the national median ($45,703) and West Virginia's median ($42,738) for business grads, ranking in just the 5th percentile nationally and 25th percentile statewide.
The debt load of $25,415 equals the state median and creates a manageable 0.73 ratio to first-year earnings, meaning graduates owe less than one year's salary. That's reasonable compared to many programs. However, context matters: West Virginia's top business programs—University of Charleston and American Public University System—produce graduates earning $60,000+, while even WVU grads average nearly $50,000. Marshall's outcomes lag significantly behind these alternatives.
For families with limited options or strong ties to Huntington, the debt burden won't crush graduates, and the earnings trajectory shows improvement. But if your child can access other West Virginia schools, those higher starting salaries compound over a career. The 96% admission rate suggests Marshall is accessible, but accessibility shouldn't mean settling for bottom-tier outcomes when better in-state options exist at similar price points.
Where Marshall University Stands
Earnings vs. debt across all business administration, management and operations bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Marshall University graduates compare to all programs nationally
Marshall University graduates earn $35k, placing them in the 5th percentile of all business administration, management and operations bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in West Virginia
Business Administration, Management and Operations bachelors's programs at peer institutions in West Virginia (19 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Marshall University | $35,036 | $44,768 | $25,415 | 0.73 |
| University of Charleston | $63,623 | $50,544 | $13,666 | 0.21 |
| American Public University System | $61,687 | $64,308 | $20,490 | 0.33 |
| West Virginia University | $49,634 | $60,001 | $25,242 | 0.51 |
| Potomac State College of West Virginia University | $49,634 | $60,001 | $25,242 | 0.51 |
| Salem University | $45,834 | — | $31,000 | 0.68 |
| National Median | $45,703 | — | $26,000 | 0.57 |
Other Business Administration, Management and Operations Programs in West Virginia
Compare tuition, earnings, and debt across West Virginia schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| University of Charleston Charleston | $32,842 | $63,623 | $13,666 |
| American Public University System Charles Town | $8,400 | $61,687 | $20,490 |
| West Virginia University Morgantown | $9,648 | $49,634 | $25,242 |
| Potomac State College of West Virginia University Keyser | $5,040 | $49,634 | $25,242 |
| Salem University Salem | $10,750 | $45,834 | $31,000 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Marshall University, approximately 38% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 103 graduates with reported earnings and 129 graduates with debt data. Small samples may not be representative.