Business Administration, Management and Operations at Marshall University
Bachelor's Degree
marshall.eduAnalysis
Marshall University's business program sits near the bottom nationally but shows something more promising: graduates who start at $35,000 see their pay jump 28% by year four—stronger growth than many peers. Still, that fourth-year figure of $44,768 trails both the national median ($45,703) and West Virginia's median ($42,738) for business grads, ranking in just the 5th percentile nationally and 25th percentile statewide.
The debt load of $25,415 equals the state median and creates a manageable 0.73 ratio to first-year earnings, meaning graduates owe less than one year's salary. That's reasonable compared to many programs. However, context matters: West Virginia's top business programs—University of Charleston and American Public University System—produce graduates earning $60,000+, while even WVU grads average nearly $50,000. Marshall's outcomes lag significantly behind these alternatives.
For families with limited options or strong ties to Huntington, the debt burden won't crush graduates, and the earnings trajectory shows improvement. But if your child can access other West Virginia schools, those higher starting salaries compound over a career. The 96% admission rate suggests Marshall is accessible, but accessibility shouldn't mean settling for bottom-tier outcomes when better in-state options exist at similar price points.
Where Marshall University Stands
Earnings vs. debt across all business administration, management and operations bachelors's programs nationally
Earnings Distribution
How Marshall University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Marshall University | $35,036 | $44,768 | +28% |
| American Public University System | $61,687 | $64,308 | +4% |
| Potomac State College of West Virginia University | $49,634 | $60,001 | +21% |
| West Virginia University | $49,634 | $60,001 | +21% |
| Shepherd University | $41,766 | $53,391 | +28% |
Compare to Similar Programs in West Virginia
Business Administration, Management and Operations bachelors's programs at peer institutions in West Virginia (19 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $8,942 | $35,036 | $44,768 | $25,415 | 0.73 | |
| $32,842 | $63,623 | $50,544 | $13,666 | 0.21 | |
| $8,400 | $61,687 | $64,308 | $20,490 | 0.33 | |
| $9,648 | $49,634 | $60,001 | $25,242 | 0.51 | |
| $5,040 | $49,634 | $60,001 | $25,242 | 0.51 | |
| $10,750 | $45,834 | — | $31,000 | 0.68 | |
| National Median | — | $45,703 | — | $26,000 | 0.57 |
Career Paths
Occupations commonly associated with business administration, management and operations graduates
Computer and Information Systems Managers
Architectural and Engineering Managers
Biofuels/Biodiesel Technology and Product Development Managers
Financial Managers
Treasurers and Controllers
Investment Fund Managers
Natural Sciences Managers
Clinical Research Coordinators
Water Resource Specialists
Compensation and Benefits Managers
Human Resources Managers
Sales Managers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Marshall University, approximately 38% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 103 graduates with reported earnings and 129 graduates with debt data. Small samples may not be representative.