Public Relations, Advertising, and Applied Communication at Muskingum University
Bachelor's Degree
muskingum.eduAnalysis
In Ohio, communications programs show a surprising earnings spread—the top programs pull $50,000 first-year salaries while peer schools suggest around $41,700 for this field. Muskingum's program likely falls somewhere in that middle territory, with estimated debt of $26,800 that would take about eight months of gross salary to repay. That's a manageable ratio, though not exceptional when similar programs elsewhere in the state carry comparable debt loads.
The challenge here is uncertainty. With 41% of Muskingum students receiving Pell grants, affordability matters more than usual, yet the school hasn't graduated enough communications majors recently for the government to publish actual outcomes. We're relying on what similar Ohio programs typically produce, but those figures might not capture what makes Muskingum's approach different—or whether it connects students to the Columbus or Pittsburgh job markets where communications roles cluster.
The gap between median programs (around $41,700) and Miami University's graduates ($50,700) is substantial enough to matter. Before committing, ask Muskingum's career services for placement specifics: where do graduates actually land jobs, and what do those positions pay? The estimated numbers suggest reasonable value if your student stays close to that $41,000 mark, but you need confidence this particular program can deliver—not just hope that it matches state averages.
Where Muskingum University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in Ohio
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Ohio (30 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $31,440 | $41,677* | — | $26,758* | — | |
| $17,809 | $50,700* | $65,121 | $25,000* | 0.49 | |
| $7,278 | $50,700* | $65,121 | $25,000* | 0.49 | |
| $7,278 | $50,700* | $65,121 | $25,000* | 0.49 | |
| $9,577 | $46,518* | $49,680 | $42,017* | 0.90 | |
| $41,788 | $45,235* | $46,188 | $27,000* | 0.60 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Muskingum University, approximately 41% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 14 similar programs in OH. Actual outcomes may vary.