Business Administration, Management and Operations at National American University-Rapid City
Bachelor's Degree
Analysis
National American University's business program produces above-average earnings but pairs them with debt levels that should concern any parent. At $48,827 in first-year earnings, graduates earn more than the typical South Dakota business graduate ($45,215) and land near the 60th percentile both statewide and nationally. The problem? Nearly $47,000 in student debt—roughly double the national median for business programs and the highest debt load among all 13 South Dakota schools offering this degree.
That debt-to-earnings ratio of 0.95 means graduates owe almost a full year's salary, making loan payments a significant burden even with decent income. Compare this to nearby Augustana University, where business graduates earn slightly more ($50,516) presumably with more manageable debt, or Black Hills State, where graduates earn similar salaries but likely carry far less debt. The 9% earnings growth to year four is modest but steady, though it doesn't fundamentally change the financial equation.
For families already stretching financially—more than half the students here receive Pell grants—this debt load creates real risk. Unless your child has significant scholarship offers that drastically reduce borrowing, the other South Dakota options offer better value for a business degree that produces comparable career outcomes.
Where National American University-Rapid City Stands
Earnings vs. debt across all business administration, management and operations bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How National American University-Rapid City graduates compare to all programs nationally
National American University-Rapid City graduates earn $49k, placing them in the 61th percentile of all business administration, management and operations bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in South Dakota
Business Administration, Management and Operations bachelors's programs at peer institutions in South Dakota (13 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| National American University-Rapid City | $48,827 | $53,392 | $46,575 | 0.95 |
| Augustana University | $50,516 | $59,045 | $25,112 | 0.50 |
| University of South Dakota | $47,107 | $53,798 | $22,950 | 0.49 |
| Black Hills State University | $45,682 | $44,794 | $27,000 | 0.59 |
| Dakota State University | $44,748 | $46,570 | $30,625 | 0.68 |
| University of Sioux Falls | $44,301 | $49,565 | $24,750 | 0.56 |
| National Median | $45,703 | — | $26,000 | 0.57 |
Other Business Administration, Management and Operations Programs in South Dakota
Compare tuition, earnings, and debt across South Dakota schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Augustana University Sioux Falls | $39,190 | $50,516 | $25,112 |
| University of South Dakota Vermillion | $9,432 | $47,107 | $22,950 |
| Black Hills State University Spearfish | $9,000 | $45,682 | $27,000 |
| Dakota State University Madison | $9,633 | $44,748 | $30,625 |
| University of Sioux Falls Sioux Falls | $20,740 | $44,301 | $24,750 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At National American University-Rapid City, approximately 57% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 177 graduates with reported earnings and 219 graduates with debt data. Small samples may not be representative.