Public Relations, Advertising, and Applied Communication at Ohio Northern University
Bachelor's Degree
onu.eduAnalysis
Similar communications programs in Ohio suggest first-year earnings around $42,000—slightly above the national median but trailing top state programs by thousands. Miami University graduates, for instance, report starting salaries near $51,000, a 20% premium that compounds significantly over a career. The estimated $27,000 debt load sits close to both state and national norms, creating a workable but unexceptional financial picture.
The 0.64 debt-to-earnings ratio means manageable monthly payments, assuming your child secures employment in their field. However, communications is notoriously competitive, with many graduates taking lower-paying positions outside their intended specialization. Ohio Northern's 73% admission rate and relatively low Pell grant enrollment (19%) suggest a traditional private college experience, which may offer networking advantages but doesn't appear to translate into the salary premium that would justify its costs over public alternatives.
The core question: why pay private school tuition for outcomes comparable to the state median? Without actual data for Ohio Northern's specific program, you're betting on intangibles—faculty connections, hands-on projects, campus culture—to close the gap with higher-earning programs. If your child is debt-averse and motivated, exploring public options or the higher-performing programs might deliver better returns.
Where Ohio Northern University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in Ohio
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Ohio (30 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $37,800 | $41,677* | — | $26,758* | — | |
| $17,809 | $50,700* | $65,121 | $25,000* | 0.49 | |
| $7,278 | $50,700* | $65,121 | $25,000* | 0.49 | |
| $7,278 | $50,700* | $65,121 | $25,000* | 0.49 | |
| $9,577 | $46,518* | $49,680 | $42,017* | 0.90 | |
| $41,788 | $45,235* | $46,188 | $27,000* | 0.60 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Ohio Northern University, approximately 19% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 14 similar programs in OH. Actual outcomes may vary.