Public Relations, Advertising, and Applied Communication at Oklahoma State University-Main Campus
Bachelor's Degree
okstate.eduAnalysis
Oklahoma State's PR and advertising program starts graduates at $34,752—about $5,000 below the national median and $1,600 below Oklahoma's typical outcome. That places grads in just the 20th percentile nationally, meaning 80% of similar programs launch students into higher-paying first jobs. However, the story shifts dramatically by year four: earnings jump 48% to $51,274, surpassing both national and state averages by a significant margin. With moderate debt of $22,062, the initial debt-to-earnings ratio of 0.63 becomes quite manageable once that earnings trajectory kicks in.
The key question is whether families can weather those leaner early years. Oklahoma City and Tulsa offer entry-level communications jobs, but the lower starting salary means graduates might need roommates or family support initially. That said, reaching $51,000 within four years puts them ahead of peers from higher-ranked programs like OU, whose grads start stronger at $45,759 but may not see the same growth curve.
This program rewards patience. If your student can handle a modest lifestyle for those first couple of years—perhaps living at home or taking on side work—the trajectory suggests solid mid-career potential. The debt load won't be crushing even during the slow start, but families expecting immediate financial independence after graduation should factor in that reality.
Where Oklahoma State University-Main Campus Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How Oklahoma State University-Main Campus graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Oklahoma State University-Main Campus | $34,752 | $51,274 | +48% |
| University of San Francisco | $37,856 | $86,425 | +128% |
| American University | $50,026 | $75,287 | +50% |
| University of Oklahoma-Norman Campus | $45,759 | $64,730 | +41% |
| University of Central Oklahoma | $36,388 | $45,032 | +24% |
Compare to Similar Programs in Oklahoma
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Oklahoma (9 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $10,234 | $34,752 | $51,274 | $22,062 | 0.63 | |
| $9,595 | $45,759 | $64,730 | $20,718 | 0.45 | |
| $8,522 | $36,388 | $45,032 | $21,500 | 0.59 | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Oklahoma State University-Main Campus, approximately 26% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 117 graduates with reported earnings and 143 graduates with debt data. Small samples may not be representative.