Public Relations, Advertising, and Applied Communication at University of Central Oklahoma
Bachelor's Degree
uco.eduAnalysis
University of Central Oklahoma's communication program graduates start behind the national curve at $36,388, landing in just the 29th percentile nationwide. But here's the more relevant comparison for Oklahoma families: within the state, this program sits at the 60th percentile—roughly matching the Oklahoma median and performing respectably against other in-state options. The relatively modest $21,500 debt load (below both state and national medians) keeps the program financially manageable, with debt representing just over half of first-year earnings.
The 24% earnings growth to $45,032 by year four suggests graduates gain traction in their careers, though they're still earning about $10,000 less annually than University of Oklahoma graduates in the same field. For families prioritizing in-state tuition and reasonable debt, UCO delivers a middle-of-the-road outcome. The program won't catapult graduates into high-earning positions, but the combination of controlled debt and steady salary progression means it's unlikely to create financial hardship either. Students should understand they're choosing accessibility and affordability over standout earning potential—a reasonable tradeoff if keeping costs down matters more than maximizing starting salary.
Where University of Central Oklahoma Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How University of Central Oklahoma graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Central Oklahoma | $36,388 | $45,032 | +24% |
| University of San Francisco | $37,856 | $86,425 | +128% |
| American University | $50,026 | $75,287 | +50% |
| University of Oklahoma-Norman Campus | $45,759 | $64,730 | +41% |
| Oklahoma State University-Main Campus | $34,752 | $51,274 | +48% |
Compare to Similar Programs in Oklahoma
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Oklahoma (9 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $8,522 | $36,388 | $45,032 | $21,500 | 0.59 | |
| $9,595 | $45,759 | $64,730 | $20,718 | 0.45 | |
| $10,234 | $34,752 | $51,274 | $22,062 | 0.63 | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Central Oklahoma, approximately 35% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 90 graduates with reported earnings and 88 graduates with debt data. Small samples may not be representative.