Median Earnings (1yr)
$45,759
88th percentile
80th percentile in Oklahoma
Median Debt
$20,718
16% below national median

Analysis

University of Oklahoma stands out sharply in Oklahoma's communications landscape, with graduates earning $64,730 four years out—nearly 78% above the state median for this program. This isn't just a marginal advantage: OU ranks in the 80th percentile among Oklahoma programs and 88th percentile nationally, outperforming roughly 400 other schools. The $20,718 median debt sits comfortably below both state and national averages, creating a debt-to-earnings ratio of 0.45 that most communications programs can't match.

The 42% earnings growth from year one to year four suggests graduates gain valuable skills and connections that translate into career advancement. Starting at $45,759—already above the national program median—graduates see their earnings climb steadily rather than plateau. For comparison, the next-best program in Oklahoma (University of Central Oklahoma) leaves its graduates earning $28,342 less at the four-year mark.

For parents weighing communications programs, this represents strong in-state value. Your child would graduate with manageable debt while gaining access to career outcomes that rival elite programs elsewhere, all at a school with a 77% admission rate that makes it realistically attainable. The combination of below-average debt and well-above-average earnings is exactly what you should look for in a communications degree.

Where University of Oklahoma-Norman Campus Stands

Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally

Earnings Distribution

How University of Oklahoma-Norman Campus graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
University of Oklahoma-Norman Campus$45,759$64,730+41%
University of San Francisco$37,856$86,425+128%
American University$50,026$75,287+50%
Oklahoma State University-Main Campus$34,752$51,274+48%
University of Central Oklahoma$36,388$45,032+24%

Compare to Similar Programs in Oklahoma

Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Oklahoma (9 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
University of Oklahoma-Norman CampusNorman$9,595$45,759$64,730$20,7180.45
University of Central OklahomaEdmond$8,522$36,388$45,032$21,5000.59
Oklahoma State University-Main CampusStillwater$10,234$34,752$51,274$22,0620.63
National Median$39,794$24,6250.62

Career Paths

Occupations commonly associated with public relations, advertising, and applied communication graduates

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

$159,660/yrJobs growth:Bachelor's degree

Human Resources Managers

Plan, direct, or coordinate human resources activities and staff of an organization.

$140,030/yrJobs growth:Bachelor's degree

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Training and Development Managers

Plan, direct, or coordinate the training and development activities and staff of an organization.

$127,090/yrJobs growth:Bachelor's degree

Technical Writers

Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.

$91,670/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

Training and Development Specialists

Design or conduct work-related training and development programs to improve individual skills or organizational performance. May analyze organizational training needs or evaluate training effectiveness.

$65,850/yrJobs growth:Bachelor's degree

Health Education Specialists

Provide and manage health education programs that help individuals, families, and their communities maximize and maintain healthy lifestyles. Use data to identify community needs prior to planning, implementing, monitoring, and evaluating programs designed to encourage healthy lifestyles, policies, and environments. May link health systems, health providers, insurers, and patients to address individual and population health needs. May serve as resource to assist individuals, other health professionals, or the community, and may administer fiscal resources for health education programs.

$63,000/yrJobs growth:Bachelor's degree
About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Oklahoma-Norman Campus, approximately 24% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 66 graduates with reported earnings and 59 graduates with debt data. Small samples may not be representative.