Public Relations, Advertising, and Applied Communication at University of Oklahoma-Norman Campus
Bachelor's Degree
ou.eduAnalysis
University of Oklahoma stands out sharply in Oklahoma's communications landscape, with graduates earning $64,730 four years out—nearly 78% above the state median for this program. This isn't just a marginal advantage: OU ranks in the 80th percentile among Oklahoma programs and 88th percentile nationally, outperforming roughly 400 other schools. The $20,718 median debt sits comfortably below both state and national averages, creating a debt-to-earnings ratio of 0.45 that most communications programs can't match.
The 42% earnings growth from year one to year four suggests graduates gain valuable skills and connections that translate into career advancement. Starting at $45,759—already above the national program median—graduates see their earnings climb steadily rather than plateau. For comparison, the next-best program in Oklahoma (University of Central Oklahoma) leaves its graduates earning $28,342 less at the four-year mark.
For parents weighing communications programs, this represents strong in-state value. Your child would graduate with manageable debt while gaining access to career outcomes that rival elite programs elsewhere, all at a school with a 77% admission rate that makes it realistically attainable. The combination of below-average debt and well-above-average earnings is exactly what you should look for in a communications degree.
Where University of Oklahoma-Norman Campus Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How University of Oklahoma-Norman Campus graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Oklahoma-Norman Campus | $45,759 | $64,730 | +41% |
| University of San Francisco | $37,856 | $86,425 | +128% |
| American University | $50,026 | $75,287 | +50% |
| Oklahoma State University-Main Campus | $34,752 | $51,274 | +48% |
| University of Central Oklahoma | $36,388 | $45,032 | +24% |
Compare to Similar Programs in Oklahoma
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Oklahoma (9 total in state)
Scroll to see more →
| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $9,595 | $45,759 | $64,730 | $20,718 | 0.45 | |
| $8,522 | $36,388 | $45,032 | $21,500 | 0.59 | |
| $10,234 | $34,752 | $51,274 | $22,062 | 0.63 | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Oklahoma-Norman Campus, approximately 24% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 66 graduates with reported earnings and 59 graduates with debt data. Small samples may not be representative.