Public Relations, Advertising, and Applied Communication at University of Oklahoma-Norman Campus
Bachelor's Degree
Analysis
University of Oklahoma stands out sharply in Oklahoma's communications landscape, with graduates earning $64,730 four years out—nearly 78% above the state median for this program. This isn't just a marginal advantage: OU ranks in the 80th percentile among Oklahoma programs and 88th percentile nationally, outperforming roughly 400 other schools. The $20,718 median debt sits comfortably below both state and national averages, creating a debt-to-earnings ratio of 0.45 that most communications programs can't match.
The 42% earnings growth from year one to year four suggests graduates gain valuable skills and connections that translate into career advancement. Starting at $45,759—already above the national program median—graduates see their earnings climb steadily rather than plateau. For comparison, the next-best program in Oklahoma (University of Central Oklahoma) leaves its graduates earning $28,342 less at the four-year mark.
For parents weighing communications programs, this represents strong in-state value. Your child would graduate with manageable debt while gaining access to career outcomes that rival elite programs elsewhere, all at a school with a 77% admission rate that makes it realistically attainable. The combination of below-average debt and well-above-average earnings is exactly what you should look for in a communications degree.
Where University of Oklahoma-Norman Campus Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How University of Oklahoma-Norman Campus graduates compare to all programs nationally
University of Oklahoma-Norman Campus graduates earn $46k, placing them in the 88th percentile of all public relations, advertising, and applied communication bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Oklahoma
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Oklahoma (9 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| University of Oklahoma-Norman Campus | $45,759 | $64,730 | $20,718 | 0.45 |
| University of Central Oklahoma | $36,388 | $45,032 | $21,500 | 0.59 |
| Oklahoma State University-Main Campus | $34,752 | $51,274 | $22,062 | 0.63 |
| National Median | $39,794 | — | $24,625 | 0.62 |
Other Public Relations, Advertising, and Applied Communication Programs in Oklahoma
Compare tuition, earnings, and debt across Oklahoma schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| University of Central Oklahoma Edmond | $8,522 | $36,388 | $21,500 |
| Oklahoma State University-Main Campus Stillwater | $10,234 | $34,752 | $22,062 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Oklahoma-Norman Campus, approximately 24% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 66 graduates with reported earnings and 59 graduates with debt data. Small samples may not be representative.