Public Relations, Advertising, and Applied Communication at Otterbein University
Bachelor's Degree
otterbein.eduAnalysis
Otterbein's communications program starts graduates at $37,430—about 10% below both the national and Ohio medians for this field. With nearly $24,000 in debt, new graduates face a manageable but not exceptional financial position. However, the four-year earnings trajectory tells a more encouraging story: graduates see income jump 46% to $54,544, eventually outpacing both state and national benchmarks. Among Ohio's 30 programs, this lands around the 40th percentile initially but likely improves substantially by year four.
The debt load is reasonable at 64% of first-year earnings, meaning graduates should be able to manage payments even during that slower first year. Still, it's worth noting this program lags Miami University's offerings by about $13,000 in starting salary and trails several other Ohio schools. The small sample size (under 30 graduates) adds uncertainty—these numbers could shift significantly with a different cohort.
For families considering Otterbein, the key question is whether the campus experience and networking justify starting behind peers at larger state schools. The strong earnings growth suggests the program does build valuable skills, but students will need patience and hustle in those early career years to bridge the gap.
Where Otterbein University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How Otterbein University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Otterbein University | $37,430 | $54,544 | +46% |
| Miami University-Oxford | $50,700 | $65,121 | +28% |
| Miami University-Middletown | $50,700 | $65,121 | +28% |
| Miami University-Hamilton | $50,700 | $65,121 | +28% |
| Kent State University at Kent | $40,867 | $53,234 | +30% |
Compare to Similar Programs in Ohio
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Ohio (30 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $34,899 | $37,430 | $54,544 | $23,800 | 0.64 | |
| $17,809 | $50,700 | $65,121 | $25,000 | 0.49 | |
| $7,278 | $50,700 | $65,121 | $25,000 | 0.49 | |
| $7,278 | $50,700 | $65,121 | $25,000 | 0.49 | |
| $9,577 | $46,518 | $49,680 | $42,017 | 0.90 | |
| $41,788 | $45,235 | $46,188 | $27,000 | 0.60 | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Otterbein University, approximately 29% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 25 graduates with reported earnings and 27 graduates with debt data. Small samples may not be representative.