Analysis
Sam Houston State's Communication and Media Studies program starts rough but shows one of the strongest growth trajectories in the field. That first-year salary of $28,247 ranks in just the 16th percentile nationally—well below both the national median ($34,959) and Texas median ($33,906). However, graduates see 63% earnings growth by year four, reaching $45,930, which exceeds even UT Austin's typical outcomes in this field. This isn't the typical communications story where graduates plateau early.
The $26,000 debt load sits slightly above the Texas median and is manageable relative to that fourth-year salary, though that initial 0.92 debt-to-earnings ratio means the first year or two will be tight financially. Among Texas's 64 programs, this ranks in the 25th percentile—meaning three-quarters of in-state options produce better immediate outcomes. But if your child is willing to navigate a challenging entry period (likely internships or entry-level media work), the trajectory here outpaces most peers.
The tradeoff is clear: accept below-average starting pay in exchange for above-average growth potential. For a student with financial flexibility to weather those first years—or family support to minimize living expenses initially—this program delivers stronger mid-career results than most communications degrees. If your child needs immediate earning power after graduation, though, this isn't the path.
Where Sam Houston State University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How Sam Houston State University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Sam Houston State University | $28,247 | $45,930 | +63% |
| Texas Christian University | $32,123 | $61,473 | +91% |
| University of Houston | $37,958 | $56,081 | +48% |
| Texas A&M University-College Station | $43,295 | $54,656 | +26% |
| Baylor University | $43,740 | $53,270 | +22% |
Compare to Similar Programs in Texas
Communication and Media Studies bachelors's programs at peer institutions in Texas (64 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $9,228 | $28,247 | $45,930 | $26,000 | 0.92 | |
| — | $47,919 | $49,715 | $45,000 | 0.94 | |
| $17,488 | $47,622 | $47,238 | $56,858 | 1.19 | |
| $10,904 | $46,203 | $45,950 | $22,852 | 0.49 | |
| $11,678 | $43,848 | — | $20,500 | 0.47 | |
| $54,844 | $43,740 | $53,270 | $23,860 | 0.55 | |
| National Median | — | $34,959 | — | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Sam Houston State University, approximately 40% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 212 graduates with reported earnings and 235 graduates with debt data. Small samples may not be representative.