Analysis
San Diego State's Communication and Media Studies program delivers something uncommon in this field: graduates start near the national median but see their earnings jump 33% by year four, reaching over $50,000. While that growth trajectory beats many communication programs that plateau early, it still leaves graduates trailing the California median for this major—ranking at just the 40th percentile statewide. That matters if your student is choosing between California schools, where programs at Cal Poly SLO or Santa Clara produce substantially higher earnings.
The standout feature here is debt: at $15,675, it's nearly $10,000 below the California median and $2,500 below the state's relatively affordable benchmark. With a debt-to-earnings ratio of 0.41, graduates can realistically manage these loans on entry-level salaries—a sharp contrast to many communication programs where debt loads create years of financial strain. SDSU's selective admission (34% acceptance rate) and solid outcomes suggest this is a legitimate, well-resourced program, not a back-door option.
For families concerned about ROI in a notoriously low-earning field, this program offers a reasonable middle path: manageable debt and accelerating earnings that eventually outpace the national average. Just understand you're not getting California's top communication outcomes—you're getting fiscal safety and steady career momentum rather than immediate high earnings.
Where San Diego State University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How San Diego State University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| San Diego State University | $37,773 | $50,264 | +33% |
| University of California-Berkeley | $43,696 | $76,374 | +75% |
| Santa Clara University | $51,720 | $71,818 | +39% |
| University of Southern California | $47,651 | $63,317 | +33% |
| University of San Francisco | $39,000 | $61,461 | +58% |
Compare to Similar Programs in California
Communication and Media Studies bachelors's programs at peer institutions in California (68 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $8,290 | $37,773 | $50,264 | $15,675 | 0.41 | |
| $11,075 | $62,183 | $60,521 | $14,928 | 0.24 | |
| $13,160 | $58,089 | $41,621 | $37,188 | 0.64 | |
| $59,241 | $51,720 | $71,818 | $18,500 | 0.36 | |
| $66,742 | $48,398 | $53,036 | $19,667 | 0.41 | |
| — | $47,919 | $49,715 | $45,000 | 0.94 | |
| National Median | — | $34,959 | — | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At San Diego State University, approximately 31% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 214 graduates with reported earnings and 173 graduates with debt data. Small samples may not be representative.