Communication and Media Studies at San Diego State University
Bachelor's Degree
Analysis
San Diego State's Communication and Media Studies program delivers something uncommon in this field: graduates start near the national median but see their earnings jump 33% by year four, reaching over $50,000. While that growth trajectory beats many communication programs that plateau early, it still leaves graduates trailing the California median for this major—ranking at just the 40th percentile statewide. That matters if your student is choosing between California schools, where programs at Cal Poly SLO or Santa Clara produce substantially higher earnings.
The standout feature here is debt: at $15,675, it's nearly $10,000 below the California median and $2,500 below the state's relatively affordable benchmark. With a debt-to-earnings ratio of 0.41, graduates can realistically manage these loans on entry-level salaries—a sharp contrast to many communication programs where debt loads create years of financial strain. SDSU's selective admission (34% acceptance rate) and solid outcomes suggest this is a legitimate, well-resourced program, not a back-door option.
For families concerned about ROI in a notoriously low-earning field, this program offers a reasonable middle path: manageable debt and accelerating earnings that eventually outpace the national average. Just understand you're not getting California's top communication outcomes—you're getting fiscal safety and steady career momentum rather than immediate high earnings.
Where San Diego State University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How San Diego State University graduates compare to all programs nationally
San Diego State University graduates earn $38k, placing them in the 65th percentile of all communication and media studies bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in California
Communication and Media Studies bachelors's programs at peer institutions in California (68 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| San Diego State University | $37,773 | $50,264 | $15,675 | 0.41 |
| California Polytechnic State University-San Luis Obispo | $62,183 | $60,521 | $14,928 | 0.24 |
| Ashford University | $58,089 | $41,621 | $37,188 | 0.64 |
| Santa Clara University | $51,720 | $71,818 | $18,500 | 0.36 |
| Pepperdine University | $48,398 | $53,036 | $19,667 | 0.41 |
| University of Phoenix-California | $47,919 | $49,715 | $45,000 | 0.94 |
| National Median | $34,959 | — | $25,000 | 0.72 |
Other Communication and Media Studies Programs in California
Compare tuition, earnings, and debt across California schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| California Polytechnic State University-San Luis Obispo San Luis Obispo | $11,075 | $62,183 | $14,928 |
| Ashford University San Diego | $13,160 | $58,089 | $37,188 |
| Santa Clara University Santa Clara | $59,241 | $51,720 | $18,500 |
| Pepperdine University Malibu | $66,742 | $48,398 | $19,667 |
| University of Phoenix-California Ontario | — | $47,919 | $45,000 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At San Diego State University, approximately 31% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 214 graduates with reported earnings and 173 graduates with debt data. Small samples may not be representative.