Communication and Media Studies at San Francisco State University
Bachelor's Degree
Analysis
San Francisco State's Communication and Media Studies program stands out as a surprisingly strong value in a field often criticized for poor financial outcomes. With first-year earnings of $40,790 and remarkably low debt of just $15,000, graduates achieve a debt-to-earnings ratio of 0.37—meaning they owe less than four months' salary, compared to the national program average of $25,000 in debt.
The earnings trajectory is particularly impressive, jumping 41% to $57,672 by year four. While the program ranks in the 80th percentile nationally and 60th percentile among California's 68 communication programs, the real story is the financial accessibility. At the 95th percentile for low debt nationally, SF State delivers strong earnings without the crushing debt loads typical of this field.
The numbers become even more compelling when you consider the location advantage—San Francisco's media market likely contributes to both the strong starting salaries and robust growth potential. For families concerned about communication studies as a viable career path, this program offers a rare combination of affordability and solid earning potential that should ease those worries.
Where San Francisco State University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How San Francisco State University graduates compare to all programs nationally
San Francisco State University graduates earn $41k, placing them in the 80th percentile of all communication and media studies bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in California
Communication and Media Studies bachelors's programs at peer institutions in California (68 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| San Francisco State University | $40,790 | $57,672 | $15,000 | 0.37 |
| California Polytechnic State University-San Luis Obispo | $62,183 | $60,521 | $14,928 | 0.24 |
| Ashford University | $58,089 | $41,621 | $37,188 | 0.64 |
| Santa Clara University | $51,720 | $71,818 | $18,500 | 0.36 |
| Pepperdine University | $48,398 | $53,036 | $19,667 | 0.41 |
| University of Phoenix-California | $47,919 | $49,715 | $45,000 | 0.94 |
| National Median | $34,959 | — | $25,000 | 0.72 |
Other Communication and Media Studies Programs in California
Compare tuition, earnings, and debt across California schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| California Polytechnic State University-San Luis Obispo San Luis Obispo | $11,075 | $62,183 | $14,928 |
| Ashford University San Diego | $13,160 | $58,089 | $37,188 |
| Santa Clara University Santa Clara | $59,241 | $51,720 | $18,500 |
| Pepperdine University Malibu | $66,742 | $48,398 | $19,667 |
| University of Phoenix-California Ontario | — | $47,919 | $45,000 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At San Francisco State University, approximately 41% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 456 graduates with reported earnings and 385 graduates with debt data. Small samples may not be representative.