Median Earnings (1yr)
$32,952
39th percentile
40th percentile in California
Median Debt
$17,129
31% below national median

Analysis

Sonoma State's Communication and Media Studies program tells an unusual story: graduates start near the bottom of the national pay scale at just under $33,000, but see dramatic improvement over the next few years, reaching $53,663 by year fourβ€”a 63% jump that far outpaces typical growth in this field. This trajectory suggests the program may be building slower-developing skills that take time to translate into career advancement, or that graduates are taking lower-paying entry positions that lead to better opportunities.

The manageable debt load of $17,129 is the program's strongest selling point, ranking in the 95th percentile nationallyβ€”meaning 95% of comparable programs leave students with more debt. At roughly half a year's starting salary, this debt burden is modest enough that the early-career earnings squeeze won't be crushing. However, even with strong growth, four-year earnings still lag California's median for this major by about $15,000, placing the program squarely in the middle of the pack statewide.

For families watching their budget, this represents a defensible choice: low debt and proven earnings growth suggest graduates can build stable careers without financial strain. Just understand that you're trading immediate earning power for a slower build, and even at year four, graduates aren't catching the state's top-performing programs, which start where Sonoma State graduates finish.

Where Sonoma State University Stands

Earnings vs. debt across all communication and media studies bachelors's programs nationally

Earnings Distribution

How Sonoma State University graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
Sonoma State University$32,952$53,663+63%
University of California-Berkeley$43,696$76,374+75%
Santa Clara University$51,720$71,818+39%
University of Southern California$47,651$63,317+33%
University of San Francisco$39,000$61,461+58%

Compare to Similar Programs in California

Communication and Media Studies bachelors's programs at peer institutions in California (68 total in state)

Scroll to see more β†’

SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Sonoma State UniversityRohnert Park$8,190$32,952$53,663$17,1290.52
California Polytechnic State University-San Luis ObispoSan Luis Obispo$11,075$62,183$60,521$14,9280.24
Ashford UniversitySan Diego$13,160$58,089$41,621$37,1880.64
Santa Clara UniversitySanta Clara$59,241$51,720$71,818$18,5000.36
Pepperdine UniversityMalibu$66,742$48,398$53,036$19,6670.41
University of Phoenix-CaliforniaOntarioβ€”$47,919$49,715$45,0000.94
National Medianβ€”$34,959β€”$25,0000.72

Career Paths

Occupations commonly associated with communication and media studies graduates

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Writers and Authors

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

$72,270/yrJobs growth:Bachelor's degree

Poets, Lyricists and Creative Writers

Create original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance.

$72,270/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Broadcast Announcers and Radio Disc Jockeys

Speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.

Jobs growth:

Media and Communication Workers, All Other

All media and communication workers not listed separately.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Sonoma State University, approximately 36% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 104 graduates with reported earnings and 98 graduates with debt data. Small samples may not be representative.