Communication and Media Studies at Southwestern University
Bachelor's Degree
Analysis
Southwestern's communication program shows promising mid-term earnings growth, but that small sample size—fewer than 30 graduates—means these numbers could swing dramatically with just a few high or low earners. That said, the pattern here is worth examining: graduates start at $34,050 but reach $47,630 by year four, a 40% jump that outpaces what most communication majors see nationally. Among Texas programs, this lands solidly above the state median of $33,906, putting it in the 60th percentile statewide—though notably behind UT Austin and Baylor, where graduates earn around $44,000.
The debt picture is reasonable at $26,000, roughly in line with national norms for this major. The 0.76 debt-to-earnings ratio means graduates owe about nine months of their starting salary, which is manageable if that earnings trajectory holds. The challenge is knowing whether it will—communication careers can vary wildly based on industry, employer connections, and individual hustle, and with so few data points, these figures might reflect a handful of particularly successful (or struggling) alumni rather than the typical experience.
For parents, this comes down to confidence in fit and outcomes. If your child is certain about communication and Southwestern's network and career services can help them land solid first jobs, the trajectory looks decent. But with limited data and several stronger-performing Texas options at similar or lower cost, you're essentially betting on your student being in that upwardly mobile group. Make sure they have a plan beyond graduation before committing.
Where Southwestern University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Southwestern University graduates compare to all programs nationally
Southwestern University graduates earn $34k, placing them in the 45th percentile of all communication and media studies bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Texas
Communication and Media Studies bachelors's programs at peer institutions in Texas (64 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Southwestern University | $34,050 | $47,630 | $26,000 | 0.76 |
| University of Phoenix-Texas | $47,919 | $49,715 | $45,000 | 0.94 |
| DeVry University-Texas | $47,622 | $47,238 | $56,858 | 1.19 |
| The University of Texas Permian Basin | $46,203 | $45,950 | $22,852 | 0.49 |
| The University of Texas at Austin | $43,848 | — | $20,500 | 0.47 |
| Baylor University | $43,740 | $53,270 | $23,860 | 0.55 |
| National Median | $34,959 | — | $25,000 | 0.72 |
Other Communication and Media Studies Programs in Texas
Compare tuition, earnings, and debt across Texas schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| University of Phoenix-Texas Dallas | — | $47,919 | $45,000 |
| DeVry University-Texas Irving | $17,488 | $47,622 | $56,858 |
| The University of Texas Permian Basin Odessa | $10,904 | $46,203 | $22,852 |
| The University of Texas at Austin Austin | $11,678 | $43,848 | $20,500 |
| Baylor University Waco | $54,844 | $43,740 | $23,860 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Southwestern University, approximately 23% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 25 graduates with reported earnings and 26 graduates with debt data. Small samples may not be representative.