Median Earnings (1yr)
$34,050
45th percentile (60th in TX)
Median Debt
$26,000
4% above national median
Debt-to-Earnings
0.76
Manageable
Sample Size
25
Limited data

Analysis

Southwestern's communication program shows promising mid-term earnings growth, but that small sample size—fewer than 30 graduates—means these numbers could swing dramatically with just a few high or low earners. That said, the pattern here is worth examining: graduates start at $34,050 but reach $47,630 by year four, a 40% jump that outpaces what most communication majors see nationally. Among Texas programs, this lands solidly above the state median of $33,906, putting it in the 60th percentile statewide—though notably behind UT Austin and Baylor, where graduates earn around $44,000.

The debt picture is reasonable at $26,000, roughly in line with national norms for this major. The 0.76 debt-to-earnings ratio means graduates owe about nine months of their starting salary, which is manageable if that earnings trajectory holds. The challenge is knowing whether it will—communication careers can vary wildly based on industry, employer connections, and individual hustle, and with so few data points, these figures might reflect a handful of particularly successful (or struggling) alumni rather than the typical experience.

For parents, this comes down to confidence in fit and outcomes. If your child is certain about communication and Southwestern's network and career services can help them land solid first jobs, the trajectory looks decent. But with limited data and several stronger-performing Texas options at similar or lower cost, you're essentially betting on your student being in that upwardly mobile group. Make sure they have a plan beyond graduation before committing.

Where Southwestern University Stands

Earnings vs. debt across all communication and media studies bachelors's programs nationally

Southwestern UniversityOther communication and media studies programs

Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.

Earnings Distribution

How Southwestern University graduates compare to all programs nationally

Southwestern University graduates earn $34k, placing them in the 45th percentile of all communication and media studies bachelors programs nationally.

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.

Compare to Similar Programs in Texas

Communication and Media Studies bachelors's programs at peer institutions in Texas (64 total in state)

SchoolEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Southwestern University$34,050$47,630$26,0000.76
University of Phoenix-Texas$47,919$49,715$45,0000.94
DeVry University-Texas$47,622$47,238$56,8581.19
The University of Texas Permian Basin$46,203$45,950$22,8520.49
The University of Texas at Austin$43,848—$20,5000.47
Baylor University$43,740$53,270$23,8600.55
National Median$34,959—$25,0000.72

Other Communication and Media Studies Programs in Texas

Compare tuition, earnings, and debt across Texas schools

SchoolIn-State TuitionEarnings (1yr)Debt
University of Phoenix-Texas
Dallas
—$47,919$45,000
DeVry University-Texas
Irving
$17,488$47,622$56,858
The University of Texas Permian Basin
Odessa
$10,904$46,203$22,852
The University of Texas at Austin
Austin
$11,678$43,848$20,500
Baylor University
Waco
$54,844$43,740$23,860

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Southwestern University, approximately 23% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 25 graduates with reported earnings and 26 graduates with debt data. Small samples may not be representative.