Median Earnings (1yr)
$34,050
45th percentile
60th percentile in Texas
Median Debt
$26,000
4% above national median

Analysis

Southwestern's communication program shows promising mid-term earnings growth, but that small sample size—fewer than 30 graduates—means these numbers could swing dramatically with just a few high or low earners. That said, the pattern here is worth examining: graduates start at $34,050 but reach $47,630 by year four, a 40% jump that outpaces what most communication majors see nationally. Among Texas programs, this lands solidly above the state median of $33,906, putting it in the 60th percentile statewide—though notably behind UT Austin and Baylor, where graduates earn around $44,000.

The debt picture is reasonable at $26,000, roughly in line with national norms for this major. The 0.76 debt-to-earnings ratio means graduates owe about nine months of their starting salary, which is manageable if that earnings trajectory holds. The challenge is knowing whether it will—communication careers can vary wildly based on industry, employer connections, and individual hustle, and with so few data points, these figures might reflect a handful of particularly successful (or struggling) alumni rather than the typical experience.

For parents, this comes down to confidence in fit and outcomes. If your child is certain about communication and Southwestern's network and career services can help them land solid first jobs, the trajectory looks decent. But with limited data and several stronger-performing Texas options at similar or lower cost, you're essentially betting on your student being in that upwardly mobile group. Make sure they have a plan beyond graduation before committing.

Where Southwestern University Stands

Earnings vs. debt across all communication and media studies bachelors's programs nationally

Earnings Distribution

How Southwestern University graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
Southwestern University$34,050$47,630+40%
Texas Christian University$32,123$61,473+91%
University of Houston$37,958$56,081+48%
Texas A&M University-College Station$43,295$54,656+26%
Baylor University$43,740$53,270+22%

Compare to Similar Programs in Texas

Communication and Media Studies bachelors's programs at peer institutions in Texas (64 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Southwestern UniversityGeorgetown$51,058$34,050$47,630$26,0000.76
University of Phoenix-TexasDallas$47,919$49,715$45,0000.94
DeVry University-TexasIrving$17,488$47,622$47,238$56,8581.19
The University of Texas Permian BasinOdessa$10,904$46,203$45,950$22,8520.49
The University of Texas at AustinAustin$11,678$43,848$20,5000.47
Baylor UniversityWaco$54,844$43,740$53,270$23,8600.55
National Median$34,959$25,0000.72

Career Paths

Occupations commonly associated with communication and media studies graduates

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Writers and Authors

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

$72,270/yrJobs growth:Bachelor's degree

Poets, Lyricists and Creative Writers

Create original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance.

$72,270/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Broadcast Announcers and Radio Disc Jockeys

Speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.

Jobs growth:

Media and Communication Workers, All Other

All media and communication workers not listed separately.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Southwestern University, approximately 23% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 25 graduates with reported earnings and 26 graduates with debt data. Small samples may not be representative.