Analysis
Southwestern's communication program shows promising mid-term earnings growth, but that small sample size—fewer than 30 graduates—means these numbers could swing dramatically with just a few high or low earners. That said, the pattern here is worth examining: graduates start at $34,050 but reach $47,630 by year four, a 40% jump that outpaces what most communication majors see nationally. Among Texas programs, this lands solidly above the state median of $33,906, putting it in the 60th percentile statewide—though notably behind UT Austin and Baylor, where graduates earn around $44,000.
The debt picture is reasonable at $26,000, roughly in line with national norms for this major. The 0.76 debt-to-earnings ratio means graduates owe about nine months of their starting salary, which is manageable if that earnings trajectory holds. The challenge is knowing whether it will—communication careers can vary wildly based on industry, employer connections, and individual hustle, and with so few data points, these figures might reflect a handful of particularly successful (or struggling) alumni rather than the typical experience.
For parents, this comes down to confidence in fit and outcomes. If your child is certain about communication and Southwestern's network and career services can help them land solid first jobs, the trajectory looks decent. But with limited data and several stronger-performing Texas options at similar or lower cost, you're essentially betting on your student being in that upwardly mobile group. Make sure they have a plan beyond graduation before committing.
Where Southwestern University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How Southwestern University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Southwestern University | $34,050 | $47,630 | +40% |
| Texas Christian University | $32,123 | $61,473 | +91% |
| University of Houston | $37,958 | $56,081 | +48% |
| Texas A&M University-College Station | $43,295 | $54,656 | +26% |
| Baylor University | $43,740 | $53,270 | +22% |
Compare to Similar Programs in Texas
Communication and Media Studies bachelors's programs at peer institutions in Texas (64 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $51,058 | $34,050 | $47,630 | $26,000 | 0.76 | |
| — | $47,919 | $49,715 | $45,000 | 0.94 | |
| $17,488 | $47,622 | $47,238 | $56,858 | 1.19 | |
| $10,904 | $46,203 | $45,950 | $22,852 | 0.49 | |
| $11,678 | $43,848 | — | $20,500 | 0.47 | |
| $54,844 | $43,740 | $53,270 | $23,860 | 0.55 | |
| National Median | — | $34,959 | — | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Southwestern University, approximately 23% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 25 graduates with reported earnings and 26 graduates with debt data. Small samples may not be representative.