Analysis
Tarleton State keeps debt manageable while delivering middle-of-the-pack earnings for communications graduates. With $22,368 in debt versus first-year earnings of $35,715, this program beats most Texas communications programs on both fronts—ranking in the 60th percentile for earnings statewide while keeping debt below the state median. That 0.63 debt-to-earnings ratio means graduates can realistically pay down loans within their first few years of working.
The earnings trajectory shows modest but steady growth, climbing to $39,063 by year four. That's not spectacular—you'll notice UT Austin and Baylor graduates earn $4,000-$8,000 more annually—but Tarleton likely charges far less in tuition than those flagships. The real question is whether your child could secure admission to those higher-earning programs or if Tarleton's 94% acceptance rate makes it the practical option.
For a communications degree at a regional Texas university, this represents a reasonable value. Your child won't struggle under crushing debt, and starting salaries clear the bar for independent living in Texas. Just understand that communications isn't typically a high-earning field—even the top programs in Texas only reach the mid-$40,000s—so career planning and networking will matter as much as the degree itself.
Where Tarleton State University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How Tarleton State University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Tarleton State University | $35,715 | $39,063 | +9% |
| Texas Christian University | $32,123 | $61,473 | +91% |
| University of Houston | $37,958 | $56,081 | +48% |
| Texas A&M University-College Station | $43,295 | $54,656 | +26% |
| Baylor University | $43,740 | $53,270 | +22% |
Compare to Similar Programs in Texas
Communication and Media Studies bachelors's programs at peer institutions in Texas (64 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $7,878 | $35,715 | $39,063 | $22,368 | 0.63 | |
| — | $47,919 | $49,715 | $45,000 | 0.94 | |
| $17,488 | $47,622 | $47,238 | $56,858 | 1.19 | |
| $10,904 | $46,203 | $45,950 | $22,852 | 0.49 | |
| $11,678 | $43,848 | — | $20,500 | 0.47 | |
| $54,844 | $43,740 | $53,270 | $23,860 | 0.55 | |
| National Median | — | $34,959 | — | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Tarleton State University, approximately 37% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 73 graduates with reported earnings and 85 graduates with debt data. Small samples may not be representative.