Analysis
Texas State's communication program delivers something increasingly rare: meaningful earnings growth after graduation. While the first-year salary of $37,386 sits modestly above Texas and national medians, graduates see their earnings jump 31% by year four—reaching nearly $49,000. That trajectory matters more than the starting point, especially in a field where many programs plateau early. Among Texas's 64 communication programs, this ranks in the 60th percentile, outperforming the state median by about $3,000 in first-year earnings.
The debt picture is reasonable at $24,250, creating a 0.65 debt-to-earnings ratio that most graduates should be able to manage. You're borrowing less than one year's salary, which gives breathing room as those earnings climb. The program can't match UT Austin or Baylor's outcomes—those institutions produce graduates earning $43,000-plus right away—but it also comes without their price tags or selective admissions.
For families prioritizing accessible education with solid growth potential, this program makes sense. The real value emerges in years two through four, as graduates gain experience and their compensation catches up to the skills they've developed. Just recognize you're not buying into a high-earning starting salary—you're investing in a credential that opens doors to better opportunities over time.
Where Texas State University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How Texas State University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Texas State University | $37,386 | $48,857 | +31% |
| Texas Christian University | $32,123 | $61,473 | +91% |
| University of Houston | $37,958 | $56,081 | +48% |
| Texas A&M University-College Station | $43,295 | $54,656 | +26% |
| Baylor University | $43,740 | $53,270 | +22% |
Compare to Similar Programs in Texas
Communication and Media Studies bachelors's programs at peer institutions in Texas (64 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $11,450 | $37,386 | $48,857 | $24,250 | 0.65 | |
| — | $47,919 | $49,715 | $45,000 | 0.94 | |
| $17,488 | $47,622 | $47,238 | $56,858 | 1.19 | |
| $10,904 | $46,203 | $45,950 | $22,852 | 0.49 | |
| $11,678 | $43,848 | — | $20,500 | 0.47 | |
| $54,844 | $43,740 | $53,270 | $23,860 | 0.55 | |
| National Median | — | $34,959 | — | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Texas State University, approximately 36% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 36 graduates with reported earnings and 43 graduates with debt data. Small samples may not be representative.