Median Earnings (1yr)
$37,386
63rd percentile
60th percentile in Texas
Median Debt
$24,250
3% below national median

Analysis

Texas State's communication program delivers something increasingly rare: meaningful earnings growth after graduation. While the first-year salary of $37,386 sits modestly above Texas and national medians, graduates see their earnings jump 31% by year four—reaching nearly $49,000. That trajectory matters more than the starting point, especially in a field where many programs plateau early. Among Texas's 64 communication programs, this ranks in the 60th percentile, outperforming the state median by about $3,000 in first-year earnings.

The debt picture is reasonable at $24,250, creating a 0.65 debt-to-earnings ratio that most graduates should be able to manage. You're borrowing less than one year's salary, which gives breathing room as those earnings climb. The program can't match UT Austin or Baylor's outcomes—those institutions produce graduates earning $43,000-plus right away—but it also comes without their price tags or selective admissions.

For families prioritizing accessible education with solid growth potential, this program makes sense. The real value emerges in years two through four, as graduates gain experience and their compensation catches up to the skills they've developed. Just recognize you're not buying into a high-earning starting salary—you're investing in a credential that opens doors to better opportunities over time.

Where Texas State University Stands

Earnings vs. debt across all communication and media studies bachelors's programs nationally

Earnings Distribution

How Texas State University graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
Texas State University$37,386$48,857+31%
Texas Christian University$32,123$61,473+91%
University of Houston$37,958$56,081+48%
Texas A&M University-College Station$43,295$54,656+26%
Baylor University$43,740$53,270+22%

Compare to Similar Programs in Texas

Communication and Media Studies bachelors's programs at peer institutions in Texas (64 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Texas State UniversitySan Marcos$11,450$37,386$48,857$24,2500.65
University of Phoenix-TexasDallas$47,919$49,715$45,0000.94
DeVry University-TexasIrving$17,488$47,622$47,238$56,8581.19
The University of Texas Permian BasinOdessa$10,904$46,203$45,950$22,8520.49
The University of Texas at AustinAustin$11,678$43,848$20,5000.47
Baylor UniversityWaco$54,844$43,740$53,270$23,8600.55
National Median$34,959$25,0000.72

Career Paths

Occupations commonly associated with communication and media studies graduates

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Writers and Authors

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

$72,270/yrJobs growth:Bachelor's degree

Poets, Lyricists and Creative Writers

Create original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance.

$72,270/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Broadcast Announcers and Radio Disc Jockeys

Speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.

Jobs growth:

Media and Communication Workers, All Other

All media and communication workers not listed separately.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Texas State University, approximately 36% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 36 graduates with reported earnings and 43 graduates with debt data. Small samples may not be representative.