Analysis
UTSA's Communication and Media Studies program stands out for its impressive earnings trajectory, with graduates seeing a robust 30% income boost from $34,314 to $44,543 between their first and fourth years post-graduation. While starting salaries land near the national median, this growth pattern suggests the program effectively prepares students for career advancement in media and communications fields.
The financial picture looks quite manageable. With median debt of $22,923βbelow both national and Texas averages for this fieldβgraduates face a debt-to-earnings ratio of just 0.67, meaning they owe less than what they earn in their first year. Among Texas communication programs, UTSA ranks in the 60th percentile for earnings while keeping debt reasonable, outperforming the state median salary of $33,906.
For parents weighing options, UTSA offers solid value in this competitive field. While it doesn't crack the top tier of Texas programs (UT Austin and Baylor command higher starting salaries), the combination of modest debt, steady earnings growth, and accessible admission makes it a practical choice. The program's ability to launch graduates into career paths with meaningful income progression, rather than stagnant wages, suggests students develop marketable skills that employers increasingly value over time.
Where The University of Texas at San Antonio Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How The University of Texas at San Antonio graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| The University of Texas at San Antonio | $34,314 | $44,543 | +30% |
| Texas Christian University | $32,123 | $61,473 | +91% |
| University of Houston | $37,958 | $56,081 | +48% |
| Texas A&M University-College Station | $43,295 | $54,656 | +26% |
| Baylor University | $43,740 | $53,270 | +22% |
Compare to Similar Programs in Texas
Communication and Media Studies bachelors's programs at peer institutions in Texas (64 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $8,991 | $34,314 | $44,543 | $22,923 | 0.67 | |
| β | $47,919 | $49,715 | $45,000 | 0.94 | |
| $17,488 | $47,622 | $47,238 | $56,858 | 1.19 | |
| $10,904 | $46,203 | $45,950 | $22,852 | 0.49 | |
| $11,678 | $43,848 | β | $20,500 | 0.47 | |
| $54,844 | $43,740 | $53,270 | $23,860 | 0.55 | |
| National Median | β | $34,959 | β | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At The University of Texas at San Antonio, approximately 42% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 325 graduates with reported earnings and 340 graduates with debt data. Small samples may not be representative.