Analysis
Berkeley's Communication and Media Studies program demonstrates the brand's power to overcome a field often criticized for weak earnings. Starting at $43,696 and nearly doubling to $76,374 by year four, graduates substantially outpace the national median of $34,959—placing this program in the 95th percentile nationally. The minimal $11,180 debt burden (less than half the national average) means students reach a comfortable debt-to-earnings ratio of 0.26, making repayment straightforward even in that first year.
The California context reveals an interesting nuance: while this program dominates nationally, it sits at the 60th percentile among California schools. That's because the state has several strong alternatives, including Cal Poly SLO at $62,000 first-year earnings. Yet Berkeley's combination of low debt, strong earnings growth, and elite university prestige still makes it compelling—especially for students gaining admission to this highly selective institution (12% acceptance rate).
For families who can navigate Berkeley's competitive admissions, this represents a smart path into communications. The 75% earnings jump from year one to year four suggests graduates successfully leverage the Cal network into professional roles, rather than staying stuck in entry-level media positions. The financial risk here is minimal, and the Berkeley credential opens doors that justify choosing this program over higher-earning but less prestigious alternatives.
Where University of California-Berkeley Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How University of California-Berkeley graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of California-Berkeley | $43,696 | $76,374 | +75% |
| Santa Clara University | $51,720 | $71,818 | +39% |
| University of Southern California | $47,651 | $63,317 | +33% |
| University of San Francisco | $39,000 | $61,461 | +58% |
| University of California-Santa Barbara | $46,598 | $61,114 | +31% |
Compare to Similar Programs in California
Communication and Media Studies bachelors's programs at peer institutions in California (68 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $14,850 | $43,696 | $76,374 | $11,180 | 0.26 | |
| $11,075 | $62,183 | $60,521 | $14,928 | 0.24 | |
| $13,160 | $58,089 | $41,621 | $37,188 | 0.64 | |
| $59,241 | $51,720 | $71,818 | $18,500 | 0.36 | |
| $66,742 | $48,398 | $53,036 | $19,667 | 0.41 | |
| — | $47,919 | $49,715 | $45,000 | 0.94 | |
| National Median | — | $34,959 | — | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of California-Berkeley, approximately 27% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 213 graduates with reported earnings and 193 graduates with debt data. Small samples may not be representative.