Analysis
UC Santa Barbara's Communication and Media Studies program stands out as an exceptional value in a field often criticized for poor earnings outcomes. With graduates earning $46,598 in their first year—ranking in the 95th percentile nationally—this program dramatically outperforms both the national median of $35,000 and California's median of $38,000. Even more impressive, the program achieves this with just $13,018 in median debt, creating a debt-to-earnings ratio of 0.28 that ranks among the best nationally.
While UCSB ranks in the 60th percentile among California's 68 communication programs, this still represents solid performance in a competitive state market. The program's 31% earnings growth from year one to year four demonstrates strong career trajectory, with graduates reaching $61,114 by their fourth year post-graduation. This places UCSB graduates well above typical communication majors while avoiding the crushing debt loads that plague many programs in this field.
For parents worried about their child majoring in communications, UCSB offers compelling evidence that the program choice and school quality matter tremendously. The combination of strong initial earnings, manageable debt, and robust earnings growth makes this one of the rare communication programs that delivers genuine economic value rather than just a degree.
Where University of California-Santa Barbara Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How University of California-Santa Barbara graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of California-Santa Barbara | $46,598 | $61,114 | +31% |
| University of California-Berkeley | $43,696 | $76,374 | +75% |
| Santa Clara University | $51,720 | $71,818 | +39% |
| University of Southern California | $47,651 | $63,317 | +33% |
| University of San Francisco | $39,000 | $61,461 | +58% |
Compare to Similar Programs in California
Communication and Media Studies bachelors's programs at peer institutions in California (68 total in state)
Scroll to see more →
| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $14,965 | $46,598 | $61,114 | $13,018 | 0.28 | |
| $11,075 | $62,183 | $60,521 | $14,928 | 0.24 | |
| $13,160 | $58,089 | $41,621 | $37,188 | 0.64 | |
| $59,241 | $51,720 | $71,818 | $18,500 | 0.36 | |
| $66,742 | $48,398 | $53,036 | $19,667 | 0.41 | |
| — | $47,919 | $49,715 | $45,000 | 0.94 | |
| National Median | — | $34,959 | — | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of California-Santa Barbara, approximately 28% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 380 graduates with reported earnings and 345 graduates with debt data. Small samples may not be representative.