Public Relations, Advertising, and Applied Communication at University of Cincinnati-Main Campus
Bachelor's Degree
uc.eduAnalysis
Communications graduates in Ohio typically earn around $42,000 in their first year—squarely in the middle of national outcomes for this field—though this figure is based on peer programs across the state rather than UC's specific track record. The estimated $25,000 debt load creates a manageable debt-to-earnings ratio of 0.6, meaning total debt equals roughly seven months of first-year salary. That's a more favorable financial position than many communications programs nationally, where median debt runs slightly higher at $24,625 against similar or lower earnings.
The concerning gap, however, is what we don't see: UC's actual outcomes. While comparable Ohio programs like Miami University report first-year earnings above $50,000, we can't know whether UC's program performs at the state average, above it, or below. The absence of reported data means parents are making decisions based on what similar programs produce rather than what UC's communications graduates actually achieve. Given that UC's relatively high admission rate suggests it's accessible but not necessarily selective, the program could perform anywhere on that spectrum.
The financial structure appears sound based on state benchmarks, but you're essentially betting on UC to match the Ohio median. If the program delivers at or above that level, the investment pencils out reasonably for a communications degree. If it underperforms the state average, that calculation shifts quickly. Before committing, push the department hard for placement statistics, internship outcomes, and where their graduates actually land—tangible evidence matters when the earnings data isn't available.
Where University of Cincinnati-Main Campus Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in Ohio
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Ohio (30 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $13,570 | $41,677* | — | $25,000* | — | |
| $17,809 | $50,700* | $65,121 | $25,000* | 0.49 | |
| $7,278 | $50,700* | $65,121 | $25,000* | 0.49 | |
| $7,278 | $50,700* | $65,121 | $25,000* | 0.49 | |
| $9,577 | $46,518* | $49,680 | $42,017* | 0.90 | |
| $41,788 | $45,235* | $46,188 | $27,000* | 0.60 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Cincinnati-Main Campus, approximately 18% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 14 similar programs in OH. Actual outcomes may vary.