Analysis
University of Houston-Downtown's Communication and Media Studies program distinguishes itself through exceptional earnings growth rather than starting salaries. While graduates begin at $34,123—slightly below the national median but above Texas averages—their earnings surge 42% to $48,488 by year four. Among Texas's 64 communication programs, this lands in the 60th percentile, outperforming flagship programs like Texas A&M and coming within striking distance of UT Austin's outcomes.
The debt picture strengthens the case considerably. At $28,375, graduates carry debt below the 5th percentile nationally for this major—meaning 95% of similar programs burden students with more. The debt-to-earnings ratio of 0.83 is highly manageable, with graduates owing less than one year's starting income. This matters especially given that 52% of students receive Pell grants, suggesting many come from modest backgrounds where minimizing debt is essential.
The trajectory here tells an encouraging story: communication majors who start in Houston's robust media market see their value appreciated quickly. This isn't a program where you pay premium tuition for modest returns—it's an accessible entry point (91% admission rate) that delivers competitive mid-career outcomes. For families weighing cost against opportunity, the combination of controlled debt and strong earnings progression makes this a pragmatic choice, particularly if staying in Texas is the plan.
Where University of Houston-Downtown Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How University of Houston-Downtown graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Houston-Downtown | $34,123 | $48,488 | +42% |
| Texas Christian University | $32,123 | $61,473 | +91% |
| University of Houston | $37,958 | $56,081 | +48% |
| Texas A&M University-College Station | $43,295 | $54,656 | +26% |
| Baylor University | $43,740 | $53,270 | +22% |
Compare to Similar Programs in Texas
Communication and Media Studies bachelors's programs at peer institutions in Texas (64 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $7,708 | $34,123 | $48,488 | $28,375 | 0.83 | |
| — | $47,919 | $49,715 | $45,000 | 0.94 | |
| $17,488 | $47,622 | $47,238 | $56,858 | 1.19 | |
| $10,904 | $46,203 | $45,950 | $22,852 | 0.49 | |
| $11,678 | $43,848 | — | $20,500 | 0.47 | |
| $54,844 | $43,740 | $53,270 | $23,860 | 0.55 | |
| National Median | — | $34,959 | — | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Houston-Downtown, approximately 52% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 101 graduates with reported earnings and 112 graduates with debt data. Small samples may not be representative.