Public Relations, Advertising, and Applied Communication at University of Minnesota-Twin Cities
Bachelor's Degree
twin-cities.umn.eduAnalysis
The University of Minnesota-Twin Cities draws strong students (average SAT of 1359), but its communications program faces the same challenge as most in the field: modest starting salaries that strain against student debt. Based on comparable communications programs nationally, first-year earnings hover around $39,800—squarely at the national median—while estimated debt of $23,342 creates a debt-to-earnings ratio of 0.59. That's manageable compared to many programs, but it still means your graduate will owe more than half their first year's salary.
What complicates the picture here is that we're working entirely with estimates rather than this school's actual outcomes. Other Minnesota communications programs with reported data show a narrow earnings range—from about $39,200 to $41,300—suggesting the field pays consistently across institutions in the state. The Twin Cities location should theoretically offer more PR and advertising opportunities than Moorhead or St. Paul, but we can't confirm whether U of M graduates actually capture that advantage.
The bottom line: If your child is committed to communications and has no better scholarship offers, this program likely won't create crushing debt. But don't bank on the flagship university name translating to significantly higher earnings in this field. If they're still exploring majors, understand that communications salaries start low and require years to climb—this isn't a quick path to financial independence.
Where University of Minnesota-Twin Cities Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in Minnesota
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Minnesota (12 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $16,488 | $39,794* | — | $23,342* | — | |
| $36,830 | $41,278* | $51,835 | —* | — | |
| $10,336 | $39,198* | $49,415 | $22,312* | 0.57 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Minnesota-Twin Cities, approximately 17% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the national median of 183 similar programs. Actual outcomes may vary.