Analysis
University of San Francisco's Communication and Media Studies graduates start cautiously at $39,000 but see dramatic growth, reaching $61,461 by year fourβa 58% jump that places them well above both national and state medians. While the program ranks at the 60th percentile among California's 68 communication programs initially, this upward trajectory suggests graduates are gaining traction in the Bay Area's competitive media, tech, and corporate communications landscape. That first-year salary beats the national median by $4,000 and edges out the California median, though it trails the state's top programs by significant margins.
The debt picture is reasonable at $23,250, creating a 0.60 debt-to-earnings ratio that's manageable compared to many liberal arts programs. This is notably less than the $25,000 national median, though it's about $5,000 above California's median debt load for this program. Given San Francisco's high cost of living, that starting salary will feel tight, but the strong earnings growth suggests patience pays offβlikely reflecting graduates moving from entry-level roles into mid-career positions in marketing, public relations, or media production.
For parents weighing this investment, the story here is about trajectory rather than immediate returns. If your child can weather the initial earnings period (perhaps with family support or shared housing), the four-year earnings suggest the degree opens meaningful career doors in one of the country's most expensive but opportunity-rich markets.
Where University of San Francisco Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How University of San Francisco graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of San Francisco | $39,000 | $61,461 | +58% |
| University of California-Berkeley | $43,696 | $76,374 | +75% |
| Santa Clara University | $51,720 | $71,818 | +39% |
| University of Southern California | $47,651 | $63,317 | +33% |
| University of California-Santa Barbara | $46,598 | $61,114 | +31% |
Compare to Similar Programs in California
Communication and Media Studies bachelors's programs at peer institutions in California (68 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $58,222 | $39,000 | $61,461 | $23,250 | 0.60 | |
| $11,075 | $62,183 | $60,521 | $14,928 | 0.24 | |
| $13,160 | $58,089 | $41,621 | $37,188 | 0.64 | |
| $59,241 | $51,720 | $71,818 | $18,500 | 0.36 | |
| $66,742 | $48,398 | $53,036 | $19,667 | 0.41 | |
| β | $47,919 | $49,715 | $45,000 | 0.94 | |
| National Median | β | $34,959 | β | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of San Francisco, approximately 27% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 93 graduates with reported earnings and 109 graduates with debt data. Small samples may not be representative.