Analysis
Texas journalism programs show considerable range in outcomes, with top performers like SMU and UT-Austin reporting first-year earnings around $40,000. Based on comparable programs statewide, UIW graduates likely earn close to the median at roughly $35,675—solidly middle-of-the-pack among Texas journalism schools and just above the national benchmark of $34,515. The estimated $25,000 debt load translates to a 0.70 ratio, meaning graduates would owe about 70 cents for every dollar earned in their first year.
That debt-to-earnings picture is manageable by journalism standards. The field isn't known for high starting salaries, and similar bachelor's programs nationally carry a median debt of $24,250, so the estimated burden here isn't unusual. With 43% of UIW students receiving Pell grants, this is clearly serving a population that needs journalism careers to deliver reasonably quick financial returns. The field's modest earning trajectory means that $25,000 figure—while not crushing—will require discipline to pay down in the first few years.
For families weighing this investment, understand you're looking at estimated outcomes based on peer programs, not UIW-specific results. The actual numbers could vary. If your student is passionate about journalism and committed to the craft, this appears to be a typical financial path for the field in Texas. Just ensure they're realistic about entry-level media salaries and have a plan for managing that debt within a tight early-career budget.
Where University of the Incarnate Word Stands
Earnings vs. debt across all journalism bachelors's programs nationally
Compare to Similar Programs in Texas
Journalism bachelors's programs at peer institutions in Texas (20 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $35,660 | $35,675* | — | $25,000* | — | |
| $64,460 | $40,502* | $51,501 | $19,448* | 0.48 | |
| $11,678 | $39,336* | $51,204 | $21,500* | 0.55 | |
| $11,164 | $38,118* | $47,700 | $19,877* | 0.52 | |
| $9,711 | $36,226* | $42,967 | $21,500* | 0.59 | |
| $54,844 | $35,675* | $51,918 | $23,959* | 0.67 | |
| National Median | — | $34,515* | — | $24,250* | 0.70 |
Career Paths
Occupations commonly associated with journalism graduates
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Film and Video Editors
News Analysts, Reporters, and Journalists
Photographers
Broadcast Announcers and Radio Disc Jockeys
Proofreaders and Copy Markers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of the Incarnate Word, approximately 43% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 9 similar programs in TX. Actual outcomes may vary.