Analysis
University of the Pacific's communication program shows a troubling initial salary of just $28,292—well below both California's median ($38,097) and the national average. This places graduates in the bottom quarter of California communication programs, earning roughly $10,000 less than peers at other state schools. While the dramatic 80% earnings jump to $51,000 by year four sounds impressive, it primarily reflects how far behind graduates start rather than exceptional career trajectory. Compare this to top California programs like Cal Poly SLO, where communication majors earn $62,000 right away.
The bright spot is manageable debt at $20,485, which sits below the state median and creates a workable debt-to-earnings ratio. However, the small sample size here matters—with fewer than 30 graduates tracked, these numbers might not represent the typical experience, and one or two outliers could skew the picture significantly.
For families weighing this program, the core question is whether Pacific's private school experience justifies starting $10,000 behind California's public university communication grads. That first-year salary makes launching financially independent much harder, even with eventual earnings growth. Unless your child has compelling reasons to choose Pacific specifically—location, smaller classes, specific faculty—California's public universities offer better starting salaries in this field without sacrificing academic quality.
Where University of the Pacific Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How University of the Pacific graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of the Pacific | $28,292 | $50,988 | +80% |
| University of California-Berkeley | $43,696 | $76,374 | +75% |
| Santa Clara University | $51,720 | $71,818 | +39% |
| University of Southern California | $47,651 | $63,317 | +33% |
| University of San Francisco | $39,000 | $61,461 | +58% |
Compare to Similar Programs in California
Communication and Media Studies bachelors's programs at peer institutions in California (68 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $55,340 | $28,292 | $50,988 | $20,485 | 0.72 | |
| $11,075 | $62,183 | $60,521 | $14,928 | 0.24 | |
| $13,160 | $58,089 | $41,621 | $37,188 | 0.64 | |
| $59,241 | $51,720 | $71,818 | $18,500 | 0.36 | |
| $66,742 | $48,398 | $53,036 | $19,667 | 0.41 | |
| — | $47,919 | $49,715 | $45,000 | 0.94 | |
| National Median | — | $34,959 | — | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of the Pacific, approximately 34% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 23 graduates with reported earnings and 29 graduates with debt data. Small samples may not be representative.