Analysis
Estimating from similar Wisconsin programs, this journalism degree would leave graduates with around $24,200 in debt—a manageable load considering first-year earnings that hover near $38,700. That debt-to-earnings ratio of 0.63 is reasonable for journalism, a field where many graduates accept lower starting salaries in exchange for breaking into competitive media markets. The estimated earnings track closely with what UW-Madison journalism graduates actually report, suggesting UW-Eau Claire's program may deliver comparable preparation at a lower cost.
The four-year earnings figure of $43,285 shows modest but steady progression, typical for journalism careers where advancement often requires job-hopping or specialization. This puts graduates slightly above the national median for journalism programs ($34,515) but roughly in line with other Wisconsin schools. Given UW-Eau Claire's 76% admission rate and strong regional reputation, students get access to a solid public university education without the debt burden that private alternatives like Marquette might impose.
For parents, the central question is whether your child is committed enough to journalism to weather its financial realities. The estimated numbers suggest this program won't saddle them with unmanageable debt, but journalism remains a field where passion and networking matter as much as credentials. If your student is willing to start in smaller markets or freelance initially, this represents a viable path—just understand you're backing a career choice more than a financial windfall.
Where University of Wisconsin-Eau Claire Stands
Earnings vs. debt across all journalism bachelors's programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Wisconsin-Eau Claire | — | $43,285 | — |
| George Washington University | $52,015 | $66,907 | +29% |
| University of Wisconsin-Madison | $40,942 | $56,265 | +37% |
| Marquette University | $38,700 | $51,254 | +32% |
| University of Wisconsin-Whitewater | $36,139 | $43,681 | +21% |
Compare to Similar Programs in Wisconsin
Journalism bachelors's programs at peer institutions in Wisconsin (8 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $9,277 | $38,700* | $43,285 | $24,208* | — | |
| $11,205 | $40,942* | $56,265 | $23,250* | 0.57 | |
| $48,700 | $38,700* | $51,254 | $26,000* | 0.67 | |
| $8,250 | $36,139* | $43,681 | $26,000* | 0.72 | |
| National Median | — | $34,515* | — | $24,250* | 0.70 |
Career Paths
Occupations commonly associated with journalism graduates
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Film and Video Editors
News Analysts, Reporters, and Journalists
Photographers
Broadcast Announcers and Radio Disc Jockeys
Proofreaders and Copy Markers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Wisconsin-Eau Claire, approximately 19% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 3 similar programs in WI. Actual outcomes may vary.