Analysis
Similar Urban Studies programs nationally suggest first-year earnings around $40,000, which sits right at the national median for this field. The estimated $23,000 debt load is typical for UW-Green Bay graduates across programs, resulting in a 0.57 debt-to-earnings ratio—manageable, but not exceptional. Urban planning and community development roles often start modestly, with advancement tied to experience and additional credentials, so parents should understand they're investing in a field where the early financial return is steady rather than robust.
The challenge here is that Wisconsin only has three programs in this field, and none report detailed outcomes publicly, making it difficult to assess how UW-Green Bay specifically prepares graduates compared to peer institutions in the state. The school's 88% admission rate and accessible profile suggest it serves students well as a regional option, but without school-specific data, you're essentially betting that this program performs comparably to the national average. For students drawn to urban policy, housing, or municipal work, that's not necessarily problematic—these are real careers with genuine demand—but the financial trajectory is incremental.
The practical takeaway: if your child is passionate about cities and community development, this appears to be a reasonable path with debt that won't overwhelm early earnings. Just recognize you're working with educated guesses rather than track records, and consider whether complementary skills—GIS, data analysis, or specific policy expertise—might strengthen their position in a competitive field.
Where University of Wisconsin-Green Bay Stands
Earnings vs. debt across all urban studies/affairs bachelors's programs nationally
Compare to Similar Programs Nationally
Urban Studies/Affairs bachelors's programs at top institutions nationally
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $8,342 | $40,294* | — | $23,000* | — | |
| $14,850 | $58,171* | $81,737 | $14,444* | 0.25 | |
| $7,424 | $50,008* | $66,159 | $18,600* | 0.37 | |
| $68,230 | $48,731* | — | $14,000* | 0.29 | |
| $12,643 | $47,585* | $64,344 | $18,965* | 0.40 | |
| $12,817 | $47,585* | $64,344 | $18,965* | 0.40 | |
| National Median | — | $40,294* | — | $21,775* | 0.54 |
Career Paths
Occupations commonly associated with urban studies/affairs graduates
Sociologists
Social Sciences Teachers, Postsecondary, All Other
Urban and Regional Planners
Managers, All Other
Regulatory Affairs Managers
Compliance Managers
Loss Prevention Managers
Wind Energy Operations Managers
Wind Energy Development Managers
Brownfield Redevelopment Specialists and Site Managers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Wisconsin-Green Bay, approximately 23% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the national median of 25 similar programs. Actual outcomes may vary.